Social Media Specialist

Savannah College of Art and Design • Savannah, GA

419d

About The Position

The Social Media Specialist at Savannah College of Art and Design (SCAD) is responsible for developing and implementing creative content strategies specifically for TikTok, ensuring alignment with the SCAD brand voice and objectives. This role involves creating high-quality posts, brainstorming video ideas, optimizing content for engagement, and collaborating with the social media team to manage content schedules and performance analysis. The specialist will also work closely with student influencers and various departments to enhance student involvement and social media interactions, while maintaining organized records of social media activities.

Requirements

• Bachelor's degree in marketing, communications, digital media, or a related discipline.
• Proven experience in content creation and management for TikTok and Pinterest.
• Experience working with student influencers and engaging with student communities.
• Strong understanding of TikTok trends, video editing, and platform algorithms.
• Excellent communication, organizational, and project management skills.
• Proficiency in social media scheduling and analytic tools.

Nice To Haves

• Creative mindset and passion for storytelling and content creation.
• Ability to work collaboratively in a fast-paced team environment.
• Staying current with the latest trends and best practices in social media marketing.

Responsibilities

• Develop and implement creative content strategies for TikTok that align with the SCAD brand voice.
• Ensure high-quality posts and brainstorm ideas and scripts for TikTok videos.
• Optimize content for maximum reach and engagement.
• Collaborate with the social media team to schedule and publish content.
• Track and analyze content performances to refine strategies and improve engagement.
• Identify, recruit, and collaborate with student influencers to create authentic content.
• Build and maintain relationships with student clubs and organizations to feature their activities on social media.
• Collaborate with various departments to develop initiatives that enhance student involvement.
• Schedule meetings, manage content calendars, and maintain organized records of social media activities.
• Participate in additional social media efforts for university and museum accounts.

Benefits

• Commitment to diversity, equity, and inclusion.
• Equal employment opportunities without discrimination.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree