Social Media Specialist – Financial Services

Interactive Brokers • Greenwich, CT

150d

About The Position

We seek a driving, strategic, analytical and problem-solving Social Media Specialist to grow and manage our brand presence across different social media platforms. This role is ideal for someone who is passionate about financial education, understands social media sentiments and best practices, and understands the creative and compliance nuances of social media in the financial sector. You will be responsible for planning, creating, scheduling, and analyzing content that engages target audiences and builds trust in our brand.

Requirements

• Bachelor’s degree in marketing, communications, finance, or a related field.
• 3+ years of experience managing social media accounts, preferably in a financial services or regulated industry.
• Strong understanding of investing, financial markets and able to communicate Interactive Brokers’ products and services in an easy-to-digest way on social media platforms.
• Ability to work independently and take full ownership of the social media function while coordinating effectively with cross-functional teams.
• Good knowledge of FINRA/SEC social media compliance rules (or a demonstrated ability to learn quickly).
• Proficiency with social media management tools like Meltwater, Sprinklr, or similar platforms.
• Excellent written and verbal communication skills with high attention to detail.
• Ability to interpret analytics and make data-driven content decisions.
• Creative thinker with a passion for finance, investing, and digital engagement.
• Collaborative and used to a fast-paced environment.
• Experience with graphic design tools (e.g., Adobe Suite).

Nice To Haves

• Experience in video content creation for YouTube, X, and Meta.

Responsibilities

• Develop and execute the firm’s social media strategy across Twitter/X, Facebook, Instagram, YouTube, LinkedIn, and emerging platforms.
• Create and schedule compelling, compliant content aligned with marketing campaigns, product launches, and thought leadership initiatives.
• Monitor engagement metrics, track performance, analyze social listening and benchmarking, and provide actionable recommendations.
• Create monthly reports with insights and optimization recommendations.
• Work closely with internal stakeholders (e.g., Communication, Education, and PR) to amplify firm-wide initiatives.
• Stay current on social media trends, platform updates, and best practices, especially as they relate to the financial industry.
• Manage paid social campaigns and boost organic posts when appropriate to increase reach and engagement.
• Collaborate with compliance/legal teams to ensure all content meets FINRA, SEC, and company standards.
• Support crisis communication and reputation management efforts on social channels as needed.

Benefits

• Competitive salary, annual performance-based bonus and stock grant.
• Retirement plan 401(k) with competitive company match.
• Excellent health and wellness benefits, including medical, dental, and vision benefits, and a company-paid medical healthcare premium.
• Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP).
• Paid time off and a generous parental leave policy.
• Daily company lunch allowance provided, and a fully stocked kitchen with healthy options for breakfast and snacks.
• Corporate events, including team outings, dinners, volunteer activities and company sports teams.
• Education reimbursement and learning opportunities.
• Modern offices with multi-monitor setups.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree