Social Media Specialist, Academic Communications

Loyola Marymount University • New York, NY

101d • $63,000 - $68,000

About The Position

The Social Media Specialist, Academic Communications, is responsible for assisting in the development, implementation, and management of social media strategies to promote LMU's mission, programs, and initiatives across various platforms. Reporting to the Associate Director of Social Media, this role requires creativity, strategic thinking, and a passion for storytelling to effectively engage with current and prospective students, alumni, faculty, staff, and the broader community. With a focus on supporting the bespoke social needs of LMU’s schools and colleges, the position will drive engagement and growth across social platforms and serve as a social expert for each unit.

Requirements

• Typically a Bachelor's degree or equivalent experience.
• Degree in marketing, communications, public relations, or related field preferred.
• Minimum 2 years of experience in social media management.
• Demonstrable experience creating impactful social content and operating in a results-oriented environment.
• Strong written and verbal communication skills.
• Proficiency in social media platforms, analytics tools, and content management systems.
• Creative thinker with a keen eye for visual storytelling and branding.
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced, collaborative environment.
• Knowledge of social media best practices, trends, and emerging technologies.
• Excellent writing skills with demonstrated range.
• Sound editorial judgment and demonstrated experience with editorial planning.
• Understanding of digital content best practices, including accessibility, SEO, and UX.
• Experience with multi-channel communication plans and marketing campaigns.
• End-to-end video production experience.

Nice To Haves

• Higher education or nonprofit experience preferred.
• Strong presentation and public speaking skills preferred.

Responsibilities

• Design and oversee social strategy for LMU’s schools and colleges in partnership with Academic Communications lead.
• Assist in the planning, execution, and promotion of social media campaigns and initiatives to drive awareness, participation, and engagement.
• Collaborate with cross-functional teams across the institution to align social media efforts with broader organizational goals.
• Develop key performance indicators (KPIs) and analyze social media metrics to evaluate the effectiveness of campaigns and content.
• Monitor social media platforms for issues, trends, conversations, and opportunities to engage with followers.
• Collaborate with Associate Director of Social Media and Media Relations team on real-time reporting.
• Track and share social media campaigns and best practices of peer institutions and aspirational organizations.
• Pitch engaging and relevant content for school/college social media channels.
• Produce dynamic, relevant video content optimized for video platforms.
• Work with students and the platforms’ audiences to source, curate, and create user-generated content.

Benefits

• Salary range $63,000.00 - $68,000.00, commensurate with education and experience.
• Regular staff salary range $61,800.00 - $77,300.00, commensurate with education and experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees