Social Media Program Manager - Strategic Planning & Marketing - Full Time

Guthrie Careers • Sayre, OK

121d

About The Position

The Social Media Program Manager is responsible for planning, coordinating and executing external social media activities for The Guthrie Clinic (TGC). This includes planning, promoting and monitoring our presence on sites such as Facebook and LinkedIn. The Social Media Program Manager will actively listen for sentiment being shared by TGC constituents on a variety of social media platforms and respond accordingly. The Social Media Program Manager will also coordinate the strategic development of tools for online community building with our patients. The Social Media Program Manager stays abreast of trends in social media and new social media platforms and best practices to determine when and how TGC should engage in new opportunities. The Social Media Program Manager will provide detailed project coordination among technical, content and creative sources to develop engaging and meaningful content while maintaining the highest degree of customer service. The Manager will also track performance by collaboratively setting goals and analyzing the results of social media activities. The Social Media Program Manager provides leadership and direction throughout the enterprise and to departments and groups surrounding social media strategy and tactics. This position will be responsible for mentoring and managing different levels of staff whom they do not have a direct reporting relationship with. In addition, this position will provide general project supervision within the Marketing & Communications team, ensuring that detailed project responsibilities and deadlines are met through efficient coordination and collaboration of resources.

Requirements

• At least five years social media, marketing, or communications experience.
• Strong preference given to health care experience.
• Bachelor's Degree is preferred; if no degree, five years’ experience in health care marketing, graphic design or clinical administrative support experience is required.

Responsibilities

• Develop and implement comprehensive social media strategies that align with the overall marketing and communication goals of The Guthrie Clinic (TGC).
• Lead the creation of high-quality, engaging, and relevant content for various social media platforms.
• Utilize advanced analytics tools to track and measure the performance of social media campaigns.
• Develop and implement crisis communication plans for social media.
• Work closely with cross-functional teams to ensure cohesive and integrated social media efforts.
• Stay updated with the latest trends, tools, and best practices in social media.
• Foster and manage relationships with key influencers, partners, and stakeholders.
• Conduct training sessions and workshops for staff on social media best practices.
• Develop and manage the social media budget.
• Ensure all social media activities comply with relevant laws, regulations, and organizational policies.

What This Job Offers

• Education Level: Bachelor's degree