Social Media Producer (Seasonal)

XFL Properties LLC DBA United Football League•Arlington, TX

About The Position

The UFL is seeking a Social Media Producer to support UFL league and team initiatives. The social media producer will create and post content, generate analytics and reporting, support corporate partner and team business initiatives, and cover events. This person will represent the league and teams, while being the voice of the brand across all channels, as well as devise, coordinate and execute multi-platform strategies for internal and external campaigns.

Requirements

Minimum 2 years of experience in digital/social media editing and channel management.
Strong problem solving and project management capabilities.
Must be organized and detail-oriented with exceptional time management and multi-tasking abilities.
Must be able to work a non-traditional schedule, including nights and weekends during UFL games and live TV programming.
Must possess a strong understanding of existing and emerging social platforms, and the ability to use and gain insights from analytics tools to constantly measure and elevate the league and teams’ social and overall digital efforts.
Knowledge of what works on social media
Proficiency editing in Adobe Premiere and Photoshop.
Strong written and verbal communication skills required.
Impeccable grammar and diction required.
Passion for emerging media trends and technology, including social platforms.
In-depth knowledge of football (formations, X’s and O’s, terminology, history, etc.)
Passion for pop culture.
Excellent organizational and multitasking skills.

Nice To Haves

Bachelor’s degree preferred but not required.

Responsibilities

Manage the league and team's day-to-day social media content and activities.
Provide real-time platform coverage during live games and events
Create short form video content (ex: Reels, TikToks, Stories) for distribution.
Update graphic design templates for distribution
Execute sponsorship deliverables across digital platforms
Directly engage with other UFL team accounts, players, media members, influencers, partners and more via social media platforms, fostering engagement and conversation.
Work with the League to develop effective social campaigns for internal and third-party initiatives, including sponsored executions.
Support and proactively ideate for new emerging features on existing platforms.
Monitor activity and social chatter for potential news leads for the editorial team.
Keep current with UFL news, teams, rosters, fan bases, brands and products.
Stay up to date on daily, weekly, and monthly social media needs of sponsorship, community relations, and youth programs activations
Closely monitor players’ social media accounts; when possible, work with the players to create unique, engaging content
Remain informed and familiar with social/digital content trends.
Collaborate with the social team to coordinate content plans and establish a style guide/tone.