Social Media Operations Specialist

Planet Fitness • Hampton, NH

151d • Hybrid

About The Position

The Social Media Operations Specialist will support the back-end infrastructure of the Planet Fitness social media ecosystem, with a focus on managing platform tools and systems that power both national and local digital channels. This role will be responsible for working closely with our social media team, social media vendors, and internal teams to maintain API connections, ensure data integrity and consistent functionality across all tools and platforms. This position will also partner cross-functionally with public relations and external customer service agencies to enable success in managing member outreach and brand reputation across all digital platforms. This role is based out of our Hampton, NH office and will be expected to follow our hybrid work schedule.

Requirements

• Bachelor's degree in Communications, Marketing, English or related discipline
• 2+ years of experience in social media or digital marketing
• Passionate user of social media & digital technologies with strong knowledge of social media best practices
• Excellent writing, proofreading, and copy/editing skills
• Strong computer literacy (Adobe Creative Suite, PowerPoint, Google Drive and Microsoft Office)
• Experience collaborating across departments and teams in high pressure situations
• Strong attention to detail, efficient, and organized with an ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, 'can-do' attitude!

Responsibilities

• Maintain and monitor back-end integrations and API connections across national and local social media platforms.
• Track and manage user access and permissions within Meta Business Manager, TikTok Business Center, and other social platform dashboards.
• Support onboarding and maintenance of local club pages, ensuring proper connection to publishing and analytics systems.
• Troubleshoot access, connection, and tagging issues with external partners and platform support teams.
• Partner with internal teams and external vendors to ensure accurate data flow across Salesforce, Sprinklr, and other digital tools.
• Maintain up-to-date documentation of platform workflows, processes, and permissions.
• Identify and recommend opportunities for operational and systems improvements.
• Act as the liaison between external business listing partners/tools and franchisees, Field Marketing, Operations and other internal stakeholders.
• Keeps watch of all social media activities related to the brand and works alongside external and internal partners to enable great member experiences and minimize risk to the brand.
• Leads club page expansion and reputation management and online listing needs.
• Manage the full credential lifecycle for all social media accounts and related integrations (Meta Business Manager, TikTok Business Center, Sprinklr, Salesforce, etc.): create, rotate, revoke, and store login credentials securely.
• Own the local activation of comped memberships for agency partners, creators, PFFs, and influencers.
• Ensure timely delivery of Meta leads to local teams.

Benefits

• Hybrid work schedule out of our Hampton, NH Club Support Center
• Competitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefits
• Generous vacation/holiday pay
• Volunteer days off
• 401(k) Retirement
• Employee Stock Purchase Program
• Childcare reimbursement
• Pet care reimbursement
• Tuition reimbursement
• Free learning and development programs
• Discount programs, including vacations, theme parks, shopping, meal delivery services & much more
• Company-sponsored social events
• Free Black Card membership and fun exercise incentives
• Access to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card area
• Delicious, healthy breakfast and lunch options served at our Club Support Center café

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees