Social Media Marketing Strategy Manager
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About The Position
At Disney Consumer Products (DCP), we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives! From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide. As a Social Media Marketing Strategy Manager, you will be responsible for supporting the Consumer Products Marketing team in building and engaging audiences through compelling social media programs across a variety of franchises such as Disney, Pixar, and Star Wars. You’ll work with internal Cast Members, external licensees and agencies across marketing strategy, advertising, PR and communications, customer engagement and franchise/commercial teams. As a social-first storyteller, you will help shape and implement plans that connect with consumers in inspiring ways, across multiple social platforms including Instagram, TikTok, and YouTube. You will manage the creation of content with external agencies and creators, partner with paid influencers for product amplification opportunities, and ideate new ways to achieve DCP social media marketing goals. You will be heavily involved in the evolution of the Disney Style handle that reaches over 4 million consumers, so experience in the fashion and beauty industry is a must. You have an impressive track record of creating culturally relevant social media programs and content that have driven high levels of engagement with consumers. You are on top of trends and plugged into pop culture. And you get excited by content creation, bringing your own style and understanding of the audience to life through compelling stories. This role will report to the Manager, Social Media Marketing Strategy. Portfolio Required. Please ensure you upload your portfolio and/or a link to any created content along with your application.
