Social Media Marketing Manager

Rensselaer Polytechnic Institute-posted about 1 month ago

$72,000 - $80,000/Yr

Full-time • Manager

Troy, NY

1,001-5,000 employees

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The Social Media Marketing Manager is responsible for developing, executing, and refining Rensselaer Polytechnic Institute's enterprise-level social media strategy. The Manager will build upon RPI's existing social media presence to support institutional goals related to brand visibility, audience engagement, student recruitment, and reputation building. The Social Media Marketing Manager will work collaboratively across departments to lead strategic planning, content creation, community engagement, and performance measurement. The Manager will also be responsible for establishing governance and ensuring that social media efforts across campus align with institutional standards, tone, and objectives.

Establish and lead a comprehensive, platform-specific social media strategy aligned with RPI's brand identity and institutional priorities
Create, develop, plan and run social media campaigns, and work with team members to support integrated communications efforts
Manage and maintain the university's social media content calendar and campaign planning and execution
Collaborate with departments such as Admissions, Advancement and Student Experience to support strategic initiatives through coordinated social content
Monitor trends, topics, and mentions; engage with audiences and manage community interactions in real time
Analyze performance data using social media analytics tools; generate regular, user-friendly reports and provide strategic insights for continuous improvement
Establish and maintain social media guidelines, best practices, and brand voice standards across the university
Provide strategic direction to social media staff in other departments to ensure alignment with university-wide messaging, visual identity, and engagement goals
Foster a coordinated and cohesive institutional presence across all social platforms by promoting collaboration and shared standards

Bachelor's degree in digital media, communications, social media or related field
Five (5) or more years of professional experience managing social media strategy and content for a brand, institution, or organization
Deep understanding of social media marketing principles and practices, advertising platforms and audience segmentation and targeting strategies
Fluency with social media management platforms (e.g., Sprout Social, Hootsuite), analytics tools (e.g., Google Analytics), and content creation software (e.g., Adobe Creative Suite, Canva)
Proven success in running social media listening, engagement and advertising efforts
Experience developing and enforcing social media policies or guidelines
Proficiency in visual storytelling and marketing editing and copywriting
Background working in higher education or other complex, multi-stakeholder environments

comprehensive and affordable benefits package
comprehensive and affordable retiree medical and prescription plan

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