Social Media Marketing Manager

John Carroll University • University Heights, OH

387d • $42,000 - $50,000

About The Position

The Social Media Marketing Manager at John Carroll University plays a vital role in supporting the Enrollment and Marketing Division by executing a strategic approach to social media. This position is responsible for planning and managing a comprehensive social media calendar aimed at enhancing the university's mission and supporting undergraduate enrollment. The manager will oversee content creation, engage with the university community on various platforms, and analyze performance metrics to optimize social media strategies.

Requirements

• Bachelor's degree in Communications, Marketing, Graphic Design, or related field.
• 3-5 years of social media, marketing, and communications experience.
• Creative thinker with strong relationship-building skills.
• Fluency in social media networks and content creation for platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Hootsuite.
• Experience with video and camera equipment, including photography.
• Excellent written and verbal communication skills with attention to detail.
• Skilled in spotting trends and cultural moments through social listening.
• Fluency in Google Suite and Adobe Creative Suite (Lightroom, Premiere).
• Ability to utilize data and analytics to inform content decisions.
• Strong organizational skills and ability to prioritize multiple projects.

Nice To Haves

• Experience working in higher education or a related field.
• Understanding of Basecamp or other project management tools.
• Experience in setting KPIs and engagement metrics.
• Experience with website design.
• Understanding of paid digital marketing.

Responsibilities

• Interact on social platforms as John Carroll University, responding to messages and comments.
• Plan, write, and execute a schedule of posts using Hootsuite and native apps.
• Research industry best practices to enhance social media presence.
• Develop and manage the social media calendar.
• Manage business manager accounts through Meta, Snapchat, TikTok, and LinkedIn ads manager.
• Support external paid digital media buyer and advertising development for campaigns.
• Review and analyze data across platforms to inform strategies.
• Share analytics and deliverables with key stakeholders.
• Create relationships with key stakeholders to develop stories and posts.
• Support IMC intern program and JC4U paid social media ambassadors.
• Offer training and recommendations for program-level social media accounts.
• Work with Enrollment and student ambassadors to curate user-generated content.
• Support the IMC team with writing, video, and photography content creation.
• Collaborate on overall marketing strategies for the university.

Benefits

• Health insurance
• Dental insurance
• 403(b) retirement plan
• Life insurance
• Paid vacation
• Personal and sick leave
• Mission time
• Paid holidays
• Tuition remission benefits for employees and their families

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees