Social Media Marketing & Content Creator
About The Position
Key Responsibilities Content Creation & Production Capture high-quality photo and video content during live classes, events, and member moments inside the studio Organize and execute off-site/location shoots (beach workouts, community events, run club, partnerships, etc.) Produce engaging short-form video content (Reels, Stories, Ads) aligned with F45 brand standards Highlight workouts, coaches, member transformations, and community culture Editing & Post-Production Edit video content optimized for Instagram and Meta (Reels, Stories, Feed, Ads) Add music, captions, transitions, overlays, and branding elements Maintain a consistent visual identity aligned with F45 and studio branding Social Media Management Plan, schedule, and publish content across Instagram and Facebook (Meta) Write compelling captions, hooks, and calls-to-action to drive engagement and conversions Monitor comments, messages, and engagement trends Stay current on social media trends, audio, and platform updates Marketing & Growth Support Collaborate with studio leadership on campaigns, promotions, and events (intro offers, challenges, competitions, etc.) Create content to support paid ads and lead generation campaigns Assist in promoting events such as DEKA, HYROX training, challenges, and community activations Track performance metrics and suggest improvements based on analytics
Requirements
- Experience in content creation, social media marketing, or digital media (fitness industry preferred)
- Strong proficiency in video editing apps (CapCut, InShot, Adobe Premiere, or similar)
- Deep understanding of Instagram & Meta platforms, trends, and algorithms
- Ability to capture dynamic, high-energy fitness content in a live environment
- Strong eye for branding, storytelling, and visual composition
- Self-starter with the ability to execute quickly and consistently
- Comfortable working early mornings, evenings, and weekends as needed for content capture
Responsibilities
- Capture high-quality photo and video content during live classes, events, and member moments inside the studio
- Organize and execute off-site/location shoots (beach workouts, community events, run club, partnerships, etc.)
- Produce engaging short-form video content (Reels, Stories, Ads) aligned with F45 brand standards
- Highlight workouts, coaches, member transformations, and community culture
- Edit video content optimized for Instagram and Meta (Reels, Stories, Feed, Ads)
- Add music, captions, transitions, overlays, and branding elements
- Maintain a consistent visual identity aligned with F45 and studio branding
- Plan, schedule, and publish content across Instagram and Facebook (Meta)
- Write compelling captions, hooks, and calls-to-action to drive engagement and conversions
- Monitor comments, messages, and engagement trends
- Stay current on social media trends, audio, and platform updates
- Collaborate with studio leadership on campaigns, promotions, and events (intro offers, challenges, competitions, etc.)
- Create content to support paid ads and lead generation campaigns
- Assist in promoting events such as DEKA, HYROX training, challenges, and community activations
- Track performance metrics and suggest improvements based on analytics
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
11-50 employees
