Social Media Manager & Content Creator - Behavioral Health

Adolescent Wellness Academy•Davie, FL

11d

About The Position

The Content Creator & Social Media Manager plays a key role in driving our inbound marketing initiatives and establishing the company as a trusted authority in our industry. This role requires a creative storyteller with a journalist’s mindset, strong analytical skills, and a passion for content strategy and performance. As the Content Manager, you’ll lead content planning, creation, and optimization efforts across all digital platforms, ensuring every piece aligns with business goals and supports brand awareness, engagement, and lead generation.

Requirements

Exceptional writing and editorial skills with excellent command of the English language.
Strong understanding of editorial style guides (AP, Chicago, etc.).
Experience with AI content tools and awareness of AI’s role in marketing and analytics.
Skilled in project management and meeting editorial deadlines.
Proficiency in HubSpot, Google Analytics, Google Search Console, and SEMRush.
Strong interview and communication skills; ability to listen thoughtfully and ask insightful questions.
Ability to interpret data and translate insights into actionable strategies.
Collaborative team player who values feedback and continuous improvement.

Nice To Haves

HubSpot certifications
Print or broadcast journalism experience

Responsibilities

Develop and manage a comprehensive content strategy aligned with company goals.
Publish a minimum of three high-quality written pieces per week.
Conduct interviews with internal subject matter experts to produce engaging content.
Edit, proofread, and enhance written materials for clarity, tone, and impact.
Manage and execute email marketing initiatives, including newsletters and automated workflows.
Utilize AI tools (e.g., ChatGPT, Claude, Llama) to enhance content efficiency and performance.
Collaborate with the sales team to identify content opportunities and maintain an editorial calendar.
Track and analyze content performance using analytics tools to inform strategic decisions.
Lead SEO efforts to improve website visibility and organic reach.
Produce premium content such as ebooks, pillar pages, and lead-generation assets.
Oversee social media content distribution and engagement strategies.
Participate in ongoing professional development and training in marketing, content strategy, and emerging technologies.