Social Media Manager, Artificial Intelligence, Brand Studio

Google • San Francisco, CA

413d • $137,000 - $202,000

About The Position

The Social Marketer role at Google focuses on integrating social media into various user touchpoints, including advertising campaigns, event marketing, and customer service. This position involves collaborating with cross-functional teams to align marketing efforts with product and business strategies, utilizing data-driven insights to enhance campaign effectiveness, and leveraging AI tools to support social media initiatives for Google AI products.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in social media marketing, focusing on B2C and technology.
• Experience developing and executing social media strategies and managing social media channels.
• Experience working cross-functionally with various stakeholders and teams.
• Experience with AI communities across social, including social-first publishers, AI creators, and artists.
• Experience with AI and machine learning concepts.

Nice To Haves

• Experience with social media analytics and reporting tools such as Google Analytics, Sprinklr, or Brandwatch.
• Experience using Artificial Intelligence tools for marketing purposes.
• Ability to develop and execute creative and engaging social media campaigns.
• Passion for social media and technology, including interest in the latest trends and developments.

Responsibilities

• Develop and execute a comprehensive social media content strategy for Google AI products, experiments, and bespoke projects.
• Manage and oversee the selection and editorialization process for social-worthy AI stories, guiding the production and publishing processes for social.
• Collaborate with cross-functional teams to help develop and execute integrated marketing campaigns and launch events, including Product Marketing, Insights, Public Relations, and Creative teams.
• Stay up-to-date on the latest social and AI trends and developments to create engaging and informative social content.
• Monitor social media analytics and use insights to improve content performance.
• Work with the Influencer team to identify creators who can help tell our AI stories.

Benefits

• Base salary range of $137,000-$202,000 + bonus + equity + benefits.

What This Job Offers

• Job Type: Full-time
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree