Social Media Intern

Crawford Hoying•Columbus, OH

13d•Onsite

About The Position

The Social Media Intern is a key member of the Marketing Department who develops, creates, schedules and executes the social media content and various digital marketing initiatives of the company’s numerous brands. Exceptional communication skills both face-to-face and in writing are essential, as this individual interacts with all departments within the company and numerous external customers. This position will support social media needs for Crawford Hoying, North Market Bridge Park, signature events and lifestyle brands under the company’s portfolio, and property accounts. NOTE: If moved forward in the interview process, candidates will be asked to provide a portfolio to showcase social media skillsets.

Requirements

1 year of experience supporting social media management in a professional setting or through coursework, internships, or student organizations
Currently pursuing a degree in marketing, communications, or a related field
Proficiency in Microsoft Office products, including Excel, Word and PowerPoint Design
Fluency with social media platforms and user skills
An eagerness to learn about social listening and sentiments to apply to overall strategy
Understanding of, or a willingness to learn, the ins and outs of paid digital media spending and opportunities
Superb communication skills, including copywriting, editing and creative storytelling
Great visual eye with photography capabilities
Keen understanding of current trends and key influencers
Ability to thrive in a fast-paced, ever-changing environment
Valid driver’s license and reliable transportation

Nice To Haves

Experience in InDesign, Canva and Social Media Scheduling Platforms (preferred)
Experience in photography, Reels, or video editing

Responsibilities

Support the Marketing Department in developing strategy and implementing short-term and long-term social media marketing content and campaigns on Instagram, Facebook, LinkedIn, and other digital channels, as needed
Support with online reputation engagement and responses on platforms such as Google Business, Reputation, Sprout Social, Social Accounts, etc.
Actively stay on top of community engagement and management through commenting, tagging, and resharing
Effectively ensure a consistent brand voice across all social media and digital channels under the Crawford Hoying brand portfolio; not only limited to social media
Create, review, schedule and publish content on all social media platforms across the company’s portfolio
Measure the success of each social media campaign by capturing data and tracking metrics; refine future campaigns and report on current standing as needed
Support social media content process, monthly workflow, asset compilation, Social Media Playbook training programs, content calendars, etc.
Stay informed of current social and digital marketing best practices and technology
Build relationships with industry influencers to create a strong support network
Support team members with other marketing department initiatives