Social Media Intern

City of New York-posted 2 days ago

Intern

Hybrid • New York City, NY

101-250 employees

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The Public Affairs department of the New York City Campaign Finance Board seeks a Social Media Intern who will report to the Social Media Manager and support with content production, data analytics, and audience engagement. This role will work closely with the entire Digital Team on all digital social-first content. We're looking for a student who has copywriting, content creation, and research experience and who is interested in engaging New Yorkers in the electoral process by creating accessible, relevant information that meets New Yorkers where they are.

Assist with social media management.
Pitch ideas for NYC Votes social media calendar.
Schedule social media posts across platforms.
Assist with content creation (i.e. video production, meme generation, photography, etc).
Draft captions, scripts, and copy for text-based posts.
Research and fact check content concepts.
Research collaborators and partners (i.e. influencers) to connect with new audiences.
Research and track trends on Instagram, Reddit, TikTok, and Snapchat.
Feature in NYC Votes original content.
Support with social media data and reporting.
Compile and review analytics for monthly and quarterly social media recaps.
Track useful insights such as optimal post days and times.
Conduct social media audits.
Assist with community management and social media listening.
Monitor voter questions on social media.
Follow relevant key words across Instagram, X, and Reddit.
Research opportunities for NYC Votes engagement.

Knowledge of major social media platforms (Instagram, TikTok, Reddit, Snapchat, X/Twitter, Facebook, LinkedIn) and their unique formats, audiences, and trends.
Understanding of content creation best practices (copywriting, video production, memes, photography).
Knowledge of social media analytics (impressions, reach, engagement, optimal posting times).
Familiarity with fact-checking and research methods to ensure content accuracy.
Basic knowledge of influencer marketing and online community engagement.
Awareness of civic engagement, elections, and accessible voter communication (preferred).
Strong copywriting skills for captions, scripts, and text-based posts.
Content creation skills, including video editing, meme creation, and photography.
Research skills to identify trends, collaborators, and voter behavior.
Data tracking and reporting skills, including compiling analytics and creating recaps.
Time management and organizational skills to juggle scheduling, posting, and reporting tasks.
Verbal communication skills to collaborate across teams and occasionally appear in video content.
Ability to adapt writing style and content tone for diverse platforms and audiences.
Ability to generate creative, engaging content ideas aligned with civic engagement goals.
Ability to analyze data and translate insights into actionable recommendations.
Ability to work independently while supporting a fast-paced, collaborative digital team.
Ability to manage shifting priorities and maintain attention to detail.

Curiosity and enthusiasm for social media trends and civic engagement.
Native speaker of Spanish, Korean, Bangla, or Chinese.
Creativity and willingness to experiment with new formats and storytelling styles.
Dependability, accountability, and strong work ethic.
Openness to feedback and eagerness to learn.
Comfort with being featured in content (on-camera presence).

The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits.
CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training and coaching), wellness programs, and much more!
As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs.

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