Social Media & Influencer Marketing Manager

Altria • VA

93d • $116,200 - $168,400

About The Position

We are currently looking for a Social Media & Influencer Marketing Manager to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement. This is not a role for someone who has only “supported” campaigns — you will be expected to own strategy, execution, and team leadership from day one.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.
• 6+ years of hands-on experience creating and executing paid social campaigns across multiple platforms.
• Consistent track record of building and scaling, organic/paid social strategies and content programs from scratch.
• Direct experience creating and running paid influencer campaigns, including talent sourcing, onboarding, and performance tracking.
• Experience in regulated or 21+ industries (alcohol, cannabis, etc.) is a plus.
• Demonstrated success leading, coaching, and developing direct reports.
• Comfortable working in white space with minimal direction and high accountability.
• Strong analytical skills with the ability to translate data into actionable insights.

Responsibilities

• Lead the development, execution, and optimization of multi-platform paid social campaigns with a focus on ROI, budget efficiency, and performance insights.
• Drive brand growth through strategic organic social plans, handling content calendars and collaborating with creative teams to deliver engaging content.
• Build and run influencer programs from the ground up—including strategy, talent sourcing, contracts, onboarding, and performance optimization for awareness and conversion.
• Inspire and develop a high-performing team through coaching, clear accountability, and growth-focused leadership.
• Identify untapped opportunities and confidently launch new initiatives in fast-paced, ambiguous environments without existing playbooks.

Benefits

• Flexible and remote work options.
• 15 days of paid time off, 13 paid holidays, 2 floating holiday days.
• Annual merit increases and performance bonus.
• 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary.
• Student loan repayment assistance, conference attendance, or certification with professional development stipends.
• Comprehensive medical, dental, and vision coverage for you and your family.
• Paid parental and bonding leave.
• Paid volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees