Social Media & Graphic Design Coordinator

Montgomery County Community College • Blue Bell, PA

407d • $52,000 - $59,000

About The Position

The Social Media & Graphic Design Coordinator at Montgomery County Community College plays a crucial role in supporting the institution's Strategic Marketing & Communication goals. This position focuses on creating engaging digital content and visual storytelling to enhance the college's brand, increase audience engagement, and drive website traffic. The coordinator will work closely with various departments to ensure consistent messaging and branding across all platforms.

Requirements

• Minimum of a bachelor's degree in Digital Marketing, Graphic Design, Communications or similar field required.
• At least two-three years of experience in social media management and graphic design, ideally within higher education.
• In-depth knowledge of social media trends, audiences and platforms for the higher education sector.
• Ability to handle confidential and sensitive information with discretion.
• Graphic design skills and experience with Adobe Creative Suite, including Photoshop, and Canva or similar tools.
• Proficiency with Microsoft Office suite including Excel, Word, PowerPoint, as well as SEO tools.
• Experience with HTML for web publishing and email marketing.
• Knowledge of Sprout Social or similar social media management tool.

Nice To Haves

• Strong writing skills for a variety of platforms, including web and social media content.
• Strong verbal communication and interpersonal skills.
• Motivated self-starter with the ability to take initiative.
• Flexibility to work evenings and weekends for event coverage.
• Up-to-date knowledge of emerging trends in social media and digital marketing.

Responsibilities

• Plans, develops and creates engaging social media content using photography, videography and graphic design.
• Reviews and assesses audience engagement, trends and analytics to optimize content for greater reach and performance.
• Continuously monitors all social media channels for comments, inquiries and feedback, responding promptly and reporting critical issues.
• Assists with overseeing and supporting College-affiliated social media accounts, ensuring alignment with brand standards.
• Creates visual concepts and designs for digital and print marketing collateral, including flyers and event signage.
• Designs and implements monthly e-newsletters and other email communications, tracking analytics to optimize performance.
• Manages, organizes and tags the College's photo and video assets in an online library.
• Contributes to content development and provides writing and proofreading support.
• Assists with posting articles, press releases and calendar events to the website and other platforms.
• Posts events and messages to digital marquees and internal communication systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: Bachelor's degree