Social Media Editor, Women's Health

Hearst Magazines • New York, NY

15d • $67,000 - $74,000 • Hybrid

About The Position

Women’s Health is looking for a strategic and creative Social Media Editor to lead our presence across Instagram, TikTok, Facebook, and emerging platforms. This is a unique opportunity to shape how the brand connects with millions of women every day—creating content that inspires, informs, and drives results.

Requirements

• Minimum 3 years of professional social media experience, preferably at a health, fitness, or women-focused brand
• Deep fluency in Instagram, TikTok, and emerging platforms, with a strong understanding of what drives reach and retention
• Exceptional writing and communication skills, with a knack for creating sharp, engaging social copy
• Analytical mindset and experience using metrics to inform decision-making
• Collaborative and proactive approach to cross-team partnerships
• Highly organized, detail-oriented, and comfortable in a fast-paced digital environment
• Passion for the Women’s Health mission and the ability to authentically engage with topics around wellness, empowerment, and lifestyle

Responsibilities

• Lead Women’s Health’s social media strategy across key platforms to drive audience growth, engagement, and brand loyalty
• Develop and maintain a cross-platform content calendar aligned with editorial priorities and business goals
• Create and publish high-performing content, including writing captions and producing short-form video, aligned with wellness, fitness, beauty, and mental health topics
• Collaborate with editorial, e-commerce, video, and branded content teams to execute social-first initiatives that drive clicks, shares, and conversions
• Partner with influencers and creators to extend brand reach and build community
• Monitor platform trends and experiment with new formats to stay ahead of the curve
• Analyze performance data to inform strategy, using tools such as Dash Hudson, TrueAnthem, TikTok Business Suite, and Google Analytics
• Support branded and paid social campaigns, ensuring alignment with brand voice and audience expectations

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees