PT Social Media Coordinator (Nashville,TN)

Toska Spa & Facial Bar•Nashville, TN

16d

About The Position

Toska Spa is a luxury, European-inspired spa and skincare destination known for elevated treatments, curated product assortments, and a refined yet approachable guest experience. With multiple spa locations and a growing e-commerce business, Toska Spa is entering an exciting phase of brand growth, content expansion, and digital storytelling. We are seeking a Social Media Coordinator to help shape and execute our social media presence across platforms—driving brand awareness, engagement, and conversion while maintaining a highly polished, editorial aesthetic. Role Overview The Social Media Coordinator will be responsible for the day-to-day management and execution of Toska Spa’s social media channels , while also advising on paid social strategy, content development, and performance optimization . This role is both creative and analytical, requiring a strong visual eye, a deep understanding of social trends, and the ability to translate brand strategy into compelling digital content. This role will collaborate closely with marketing, e-commerce, and spa operations to ensure social content supports business objectives across retail, services, launches, and brand initiatives.

Requirements

2–4+ years of experience in social media management, content creation, or digital marketing
Strong understanding of Instagram and TikTok, with experience growing and managing brand accounts
Proven ability to create high-quality, on-brand visual and video content
Experience advising on or supporting paid social campaigns (Meta preferred)
Familiarity with social media analytics and performance reporting
Highly organized, proactive, and able to manage multiple initiatives simultaneously
Comfortable working in a fast-paced, entrepreneurial environment
A strong aesthetic eye with an editorial, luxury sensibility
Someone who understands how to balance creativity with performance
A self-starter who can take ownership of social channels and make strategic recommendations
A collaborative partner who can work cross-functionally with marketing, e-commerce, and spa teams

Nice To Haves

Experience in beauty, skincare, wellness, luxury retail, or hospitality is strongly preferred

Responsibilities

Manage and execute content across Instagram, TikTok, and emerging platforms
Maintain a consistent brand voice and visual identity aligned with Toska Spa’s luxury positioning
Plan, schedule, and publish content using a structured content calendar
Write thoughtful, on-brand captions and community-engaging copy
Monitor comments, DMs, and community interactions in a timely, brand-appropriate manner
Concept and create original content including Reels, short-form video, static posts, stories, and behind-the-scenes content
Direct and capture in-spa content (treatments, retail, team, ambiance, events)
Collaborate with internal teams and external partners on content shoots and campaigns
Advise on content trends, formats, and creative opportunities that align with brand goals
Advise on paid social strategies across Meta and other platforms (in partnership with leadership or external agencies)
Support content creation specifically optimized for paid social campaigns
Monitor performance metrics and provide insights on what content is driving engagement and conversions
Make recommendations for creative optimizations based on performance data
Track and report on key KPIs including engagement, reach, follower growth, and campaign performance
Analyze trends and audience behavior to inform content strategy
Continuously refine content approach based on performance insights