Social Media Coordinator

Penske Automotive Group • Indianapolis, IN

243d

About The Position

As the Social Media Coordinator at INDYCAR, you'll be responsible for assisting in the day-to-day social channel management across INDYCAR owned channels (@INDYCAR and @INDYNXT). Reporting to the Social Media Manager, they will be tasked with bringing the overarching social strategy to life through content development, community management, and a continual focus on engaging and growing the fan and customer base. The Social Media Coordinator will leverage a deep knowledge of publishing to major social media platforms and an understanding of how users digest and engage with social content to maximize our impact in the social space. They will be passionate about social media and content and the role it plays in the fan and customer journey.

Requirements

• 2+ years of related experience in social media management.
• Deep understanding of major social platforms (Facebook, Instagram, X, YouTube, TikTok, Threads, etc.).
• Ability to analyze social metrics and turn insights into actionable strategies.
• Proficiency in Adobe Creative Suite, including Photoshop and Premiere Pro.
• Strong problem-solving skills and creativity.
• Detail-oriented with a focus on accuracy.

Nice To Haves

• Experience with social analytics tools (e.g. Blinkfire).
• Passion for motorsports and understanding of the fan journey.

Responsibilities

• Lead the day-to-day execution of social media content strategies across all INDYCAR and INDY NXT platforms with an emphasis on driving fan engagement, audience growth, and brand and driver awareness.
• Create compelling content for all INDYCAR-owned social media networks, including but not limited to: Instagram, Facebook, X (formerly Twitter), TikTok, Threads and YouTube for the NTT INDYCAR SERIES (@IndyCar), INDY NXT by Firestone (@INDYNXT) and affiliated platforms.
• Work with the Social Media Manager to develop and execute tactics that meet the overarching strategy to amplify the INDYCAR brand and drive fan engagement across all social media platforms.
• Monitor content and campaign performance through regular reporting to continually maximize effectiveness of content strategies.
• Work directly with internal creative, production, partnership and communications departments, and the series' race teams to promote events, drivers and key INDYCAR initiatives with a unified, impactful voice.
• Manage social listening, leading tactics to foster brand loyalty and drive positive sentiment within the community on social for the brand and its events.
• Continually identify content trends and opportunities for community building and engagement, leading the way with thoughtful ideas that drive positive series-to-fan connection and ignite passion for INDYCAR.

Benefits

• Medical (including tax-advantaged Health Savings Account)
• Dental
• Vision
• 401(k) with 100% company match up to 5%
• Paid Vacation
• Personal & Sick Days
• 12 Paid Holidays
• Company Paid Life Insurance
• Tuition Assistance
• Short-Term & Long-Term Disability
• Generous Paid Parental Leave
• On-site Workout Facility
• Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Truck Transportation
• Education Level: No Education Listed