Social Media Coordinator

Kirkland's-posted about 1 year ago

Full-time • Entry Level

Brentwood, TN

Furniture, Home Furnishings, Electronics, and Appliance Retailers

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The Social Media Coordinator will serve as the digital storyteller for Kirkland's Home, responsible for creating engaging narratives that resonate with a community of home decor enthusiasts. This role involves managing content across various social media platforms, driving engagement, and converting followers into customers through compelling storytelling and strategic content creation.

Lead content creation across Instagram, Facebook, Pinterest, and emerging platforms
Produce scroll-stopping video content, including Instagram Reels and TikToks
Craft authentic, on-brand copy that resonates with home decor enthusiasts
Develop and maintain an engaging content calendar that aligns with business objectives
Partner with photographers and designers to produce high-quality visual assets
Build and nurture an engaged community of home decor enthusiasts
Respond to comments and DMs with our brand's distinctive voice
Identify and engage with key community members and potential brand advocates
Monitor and report on community health metrics
Track and analyze social media metrics to optimize performance
Identify emerging trends and opportunities for brand relevance
Provide data-driven recommendations for content strategy
Collaborate with cross-functional teams to amplify organic content
Partner with Merchandising, Planning, and Store Operations teams to align social strategy with business goals
Support influencer partnerships and PR initiatives
Share social insights with broader organization
Demonstrates a commitment to Kirkland's Values
Performs other duties as assigned

Bachelor's degree in Marketing, Communications, Digital Media, or related field
1-3 years of experience managing social media for a brand
Proven track record of growing engaged social communities
Strong eye for visual aesthetics and current social media trends
Excellent copywriting and storytelling abilities
Experience with social media management tools (Emplifi a plus)
Data-driven mindset with experience in social analytics
Portfolio of social content you've created
Ability to work at a computer for extended periods of time

Experience with video creation and editing
Background in interior design or home décor
Experience using Canva to design content and layouts
Willingness to audit content from disparate locations to build a content calendar

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