Social Media Content Specialist
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About The Position
Lansing Building Products is seeking a strategic and creative Social Media Specialist to elevate our brand presence and engagement across key digital platforms. This role is responsible for developing, executing, and optimizing B2B social media strategies that drive awareness, nurture leads, and build an engaged online community of customers, associates, and suppliers. The Specialist will lead all social media initiatives, supporting company events, associate profiles, and key internal areas such as recruiting, career growth, training, and recognition-all while promoting Lansing's brand and culture. The ideal candidate thrives in a data-driven marketing environment and understands how to create compelling content that resonates with business decision-makers.
