Social Media Content Producer

Nexstar Media Group, Inc.

122d • $34

About The Position

L.A.’s Very Own KTLA 5 is seeking a creative and driven Social Media Content Producer to help grow and engage our audience across platforms like Facebook, Instagram, TikTok, and X. This full-time role is ideal for someone who thrives in a fast-paced newsroom and knows how to craft compelling content that resonates.

Requirements

• Proven experience managing social media for a news organization or digital publisher.
• Strong understanding of platform-specific best practices and audience behavior.
• Proficiency in vertical video production and editing.
• Excellent writing and copyediting skills.
• Familiarity with social media analytics and performance tools.
• Ability to work independently and collaboratively in a deadline-driven environment.

Nice To Haves

• Experience with livestreaming and real-time coverage.
• Graphic design or motion graphics experience.
• Knowledge of SEO and digital audience development.

Responsibilities

• Produce and publish engaging, platform-specific content with a strong emphasis on vertical video.
• Collaborate across departments—including creative services, marketing, and digital—to develop and distribute branded assets.
• Work directly with on-air talent to brainstorm, produce, and optimize social-first content.
• Monitor social media trends and algorithm changes to inform strategy and maximize reach.
• Write clear, compelling copy tailored to each platform’s audience and tone.
• Use tools like Canva, Adobe Express, and native platform editors to create visually impactful posts.
• Track performance metrics and adjust content strategies based on analytics.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees