Social Media Content Marketing Manager

Bertelsmann • Massachusetts, MA

43d

About The Position

In this role, as the Social Media & Content Marketing Manager (B2B), you will build, maintain, and grow Arvato's community of clients & prospects by creating and sharing relevant content, as well as networking through social media, email, and phone. Acting as a support to the Business Development Team, you must plan persuasive approaches and pitches that will convince potential clients to do business with Arvato. You must develop a rapport with our target community and support introductions to the Business Development Team.

Requirements

• 3+ years proven work experience in B2B marketing with a focus on social media and content marketing
• Established contacts and presence with social media channels - especially LinkedIn, Twitter, and Instagram
• BS/BA degree in Marketing or a relevant field
• Experience using AI tools for content creation, automation, and analytics (e.g., ChatGPT, Jasper, Midjourney, Notion AI, etc.)
• Familiarity with AI-driven ad targeting and performance optimization
• Excellent writing skills (posts, articles, press releases)
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent listening and communication skills with a strong ability to create and build relationships
• Ability to produce high-quality work in a fast-paced, deadline-driven team environment

Nice To Haves

• Industry experience in logistics outsourcing / 3PL preferred

Responsibilities

• Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance our brand awareness and lead generation
• Draft, edit, design, post, and manage content across multiple social media channels - especially LinkedIn, Twitter, and Instagram
• Continuously screen & analyze Arvato's solutions & capabilities and client operations for relevant best practices, competitive strength, and unique selling points as input for posts and storytelling
• Analyze the competition and their strengths and weaknesses, and position Arvato's strengths against them
• Monitor & analyze campaign and social media KPIs, develop monthly reporting, and initiate optimizations and recommendations for improvements
• Create and publish press releases PR in cooperation with our corporate PR team and build relationships to relevant media, editors, and influencers
• Research potential clients and identify decision makers within the client organization, and document findings on the CRM system

Benefits

• Medical, Dental, Vision, Life Insurance, and Disability Pay
• 401(k) with company matching up to 6%
• Paid Time Off, including paid holidays
• Flexible Spending Accounts
• Voluntary benefits such as legal and financial assistance, pet insurance, and more
• Employee Assistance Program
• Ongoing employee development opportunities including tuition reimbursement, scholarships, and training
• Commuter benefits
• Employee engagement activities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees