Social Media Content Creator

SIG SAUER CareersNewington, NH
13d

About The Position

The Social Media Content Creator is responsible for capturing, producing, and publishing high-impact digital content that showcases the SIG SAUER brand, products, training, and lifestyle across all social media channels. This role combines creativity, storytelling, and field experience — often working alongside product teams, instructors, ambassadors, and event staff to create authentic, on-the-ground content that drives engagement and brand loyalty.

Requirements

  • 2–4 years of experience in content creation, social media production, or digital marketing.
  • Proficiency with Adobe Creative Suite (Premiere, Photoshop, Lightroom) or similar editing tools.
  • Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, X, LinkedIn).
  • Excellent visual storytelling skills with a portfolio of relevant work.
  • Willingness and ability to travel up to 35-40% — including weekends and extended trips.
  • Must be able to safely handle and photograph firearms under supervision and in accordance with SIG SAUER policies.

Nice To Haves

  • Experience working in high-paced, brand-sensitive environments (outdoor, firearms, sports, lifestyle, or tactical industries preferred).

Responsibilities

  • Capture, edit, and deliver high-quality photo, video, and short-form content (Reels, TikToks, YouTube Shorts, etc.) that aligns with brand standards.
  • Create real-time social media content during events, shoots, and activations.
  • Develop creative storylines and social-first concepts that highlight SIG SAUER products, experiences, and people.
  • Collaborate with the creative, brand, and digital teams to maintain consistent visual identity and messaging across platforms.
  • Assist in scheduling and publishing content across all brand channels using approved social media management tools.
  • Support engagement by monitoring comments, messages, and tags during high-traffic campaigns and events.
  • Collaborate with channel managers to identify trending topics, sounds, and visual styles to keep content fresh and relevant.
  • Attend and document SIG SAUER events, Academy courses, range activations, trade shows, influencer shoots, and team experiences.
  • Capture lifestyle, behind-the-scenes, and product-action moments that showcase brand authenticity.
  • Manage field content workflow — organize footage, submit edits, and deliver assets quickly following travel assignments.
  • Work closely with product, events, and brand teams to plan and execute content aligned with campaign goals.
  • Maintain proper release forms, image rights, and brand compliance for all content captured.
  • Ensure gear readiness, safety, and professionalism during all on-site shoots and travel assignments.
  • Contribute to creative brainstorming sessions for future campaigns, product launches, and social strategies.
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