Social Media Content Creator

Canyon Ranch-posted about 2 months ago
Full-time • Mid Level
Hybrid • Austin, TX
1,001-5,000 employees
Personal and Laundry Services
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For more than four decades, Canyon Ranch has been the leader in integrative wellness - inspiring people to pursue a healthier, more meaningful life. With resorts and retreats that unite hospitality and wellbeing, we offer guests transformative experiences that balance body, mind, and spirit. We're now seeking a creative and strategic Social Media Content Creator to help tell the next chapter of our story. This role blends hands-on content creation with digital strategy, ideal for a visual storyteller who understands both the art and the science of social media. You'll create compelling content that captures the Canyon Ranch experience: expert-led wellness, stunning environments, and the moments of transformation our guests discover every day. And your work will inspire our audience to live with greater intention, vitality, and joy.

  • Creative Story Telling: Develop, produce, and manage content across social platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) that reflects the Canyon Ranch brand voice and aesthetic.
  • Asset Delivery: Concept, shoot, and edit original videos and photography that highlight our properties, experiences, and experts.
  • Multi-task: Plan and manage a content calendar aligned with marketing campaigns, seasonal initiatives, and brand storytelling.
  • Stay ahead of social and cultural trends, identifying ways to share wellness in fresh, inspiring ways.
  • Collaborate with on-property and corporate teams to capture authentic, visually rich content.
  • Monitor analytics and performance metrics, providing insights and recommendations to drive engagement and growth.
  • Engage thoughtfully with our online community, embodying the warmth and expertise that define Canyon Ranch.
  • Travel as needed to Canyon Ranch properties to capture on-site content.
  • 3-5 years of experience in social media content creation, ideally within luxury hospitality, wellness, or lifestyle brands.
  • Proven ability to shoot and edit video and photography for digital platforms (mobile and DSLR proficiency required).
  • Deep understanding of social media best practices, algorithms, and performance tools (Meta Suite, TikTok, Later, Sprout, etc.).
  • A strong visual and editorial sensibility that aligns with the Canyon Ranch aesthetic, refined, natural, and timeless.
  • Excellent writing and storytelling skills; able to express wellness concepts with clarity and sophistication.
  • Organized, proactive, and adaptable. Be comfortable balancing creative projects and fast-moving timelines.
  • Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
  • Generous health plan including Health, Dental and Vision after 30 days of employment
  • Up to 25 Days of personal, sick and holiday time off
  • Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
  • Employer-paid life insurance and Employee Assistance Program
  • Paid Maternity leave
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