Social Media Content Creator

Tip-Top Brain • New York, NY

3d • $35 - $50 • Onsite

About The Position

Tip-Top Brain is looking for a creative, camera-savvy storyteller to plan, shoot, and edit the short-form videos and photos that bring our programs to life on TikTok, Instagram, Facebook, and YouTube. Working closely with our team, you will craft eye-catching visuals that spark curiosity and inspiration in students and parents. The ideal candidate has a genuine passion for education, an instinct for trending formats, and the organization to keep multiple projects moving on a tight posting calendar.

Requirements

• 2+ years managing social channels and email marketing for a consumer brand with measurable growth results.
• Excellent copywriting skills—concise, upbeat, and parent-focused.
• Comfortable directing children on camera; prior work in camps, schools, or youth programs is a plus.
• Proficient with TikTok & Reels native editors and desktop tools (Premiere Pro, Final Cut, CapCut).
• Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator.
• Hands-on experience with Meta Business Suite, TikTok Dashboard.
• Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable.
• Strong eye for lighting, composition, audio, and motion typography.

Nice To Haves

• Familiarity with paid ad managers (Meta Ads, TikTok Ads) and audience retargeting is a plus.

Responsibilities

• Produce a steady mix of Reels, Stories, single-image/video posts, and carousels—experimenting with new formats to maximize reach and engagement.
• Capture and edit video/photo of all day-to-day programs—classes, camps, staff trainings, community outreach—and keep a well-tagged, cloud-based asset library.
• Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile.
• Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools.
• Research platform trends (hooks, sounds, effects) and pitch fresh ideas during weekly content meetings.
• Maintain an editorial calendar and adjust posting times for optimal reach and engagement.
• Monitor comments, DMs, and respond to or route inquiries within 24 hours.
• Collaborate with the team to align visuals with copy and campaign goals.
• Ensure all content reflects Tip-Top Brain’s brand guidelines, values, and child-safety standards.
• Create accurate open/closed captions and add alt-text so every post is accessible.
• Track basic performance metrics (views, likes, shares) and flag high-performing creatives.
• Occasionally support live-streaming or webinar production for parent information.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees