Social Media Content Creator

Nexstar Media Group, Inc. • Fayetteville, AR

71d

About The Position

Are you a creative storyteller who thrives on helping local businesses grow through engaging social content? KNWA/KFTA/KXNW is looking for a Social Media Content Creator who can produce dynamic, consistent video content for our local clients — and bring those stories to life across multiple social platforms. In this role, you’ll collaborate directly with businesses to craft compelling weekly videos, ensuring they maintain a strong, authentic presence online. You’ll also play a key part in expanding KNWA/KFTA/KXNW’s digital offering by presenting and closing social media content packages alongside our Account Executives — and as an individual contributor. If you’re passionate about digital storytelling, relationship building, and helping local businesses thrive, this role is for you.

Requirements

• Proven experience in social media content creation and video production (Instagram Reels, TikTok, Facebook, YouTube Shorts)
• Strong understanding of social media strategy, audience engagement, and digital storytelling
• Excellent presentation and communication skills with confidence in client meetings and sales environments
• Ability to collaborate effectively with Account Executives while also succeeding independently
• Highly organized, creative, and adaptable in a fast-paced, deadline-driven environment
• Passion for local business marketing, community connection, and creative innovation

Responsibilities

• Create and post engaging weekly video content for local clients that aligns with their brand identity and marketing goals
• Present and close social media content packages both during 4-legged sales calls with Account Executives and independently as an individual contributor
• Collaborate with clients to brainstorm, plan, and produce compelling short-form video concepts that resonate with their target audiences
• Develop and maintain content calendars to ensure consistent posting and strategic storytelling across all client social platforms
• Amplify select client content through KNWA/KFTA/KXNW’s social media channels
• Stay ahead of social trends and platform innovations to continually evolve content strategy and creative execution
• Monitor and analyze performance metrics to optimize campaigns and demonstrate measurable results for clients
• Meet and exceed revenue targets

What This Job Offers

• Number of Employees: 5,001-10,000 employees