Empire State Realty Trust-posted 3 months ago
$22 - $27/Yr
Part-time • Intern
New York, NY
501-1,000 employees

Empire State Realty Trust (ESRT) is seeking part-time Social Media Content Creator Interns to assist in the strategic vision and execution of the cutting-edge social media program and digital marketing initiatives for the Empire State Building and Empire State Realty Trust. The ideal candidate is an innovative and creative thinker, who is constantly in-the-know when it comes to social video trends on platforms like TikTok and Instagram and able to quickly conceptualize, shoot and edit content. This role will support the Marketing Team at ESRT, a globally recognized innovator and leader in sustainable real estate. ESRT is the proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists per year.

  • Develop snackable visual content, short-form social videos, memes, GIF’s and dynamic media assets to grow social media audiences with a focus on TikTok and Instagram
  • Strategically and quickly shoot, create and edit video and photo content to tell compelling and engaging stories for the Empire State Building and Empire State Realty Trust audiences
  • Be up-to-date on trending video content especially on Reels and TikTok and be able to quickly develop content to match that suits the Empire State Building/ESRT brand
  • Be the face of Empire State Building on TikTok to promote and highlight trending/relevant topics for brand awareness and sales conversion
  • Identify thumb-stopping, brand and audience building opportunities for content
  • Pitch weekly video and content ideas to Social Media Manager
  • Contribute creatively and deliver projects on a deadline
  • Proficient in Adobe CC (Photoshop, Premiere, Illustrator), FinalCut Pro and other video/photo editing platforms
  • Have a deep understanding of social media and audience engagement
  • Additional responsibilities as directed
  • Experience of content creation (video, editing, photography, etc.)
  • Portfolio or website of relevant work examples
  • Detail-oriented and results-driven with the ability to work in a fast-paced environment.
  • Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok is required; knowledge of WeChat, and Weibo is a plus.
  • Ability to handle multiple tasks simultaneously
  • Strong written and verbal communication skills
  • Ability to interact with all levels of personnel
  • $22.50 - $27.50 an hour
  • Discretionary annual bonuses
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