Social Media Content Creator (Contractor)

Nanit • New York, NY

201d

About The Position

Nanit is a high-growth baby tech company that is changing the way parents experience parenthood through advanced parenting products. The company revolutionized the baby monitor industry in 2016 with its computer-vision and machine-learning capabilities, helping parents understand their baby's sleep patterns. Nanit has become a leader in the connected parenting space, with a highly engaged customer base looking for information and expertise on their parenting journey. The role involves working as a Content Creator for Nanit's Social Media team, focusing on creating relatable video content that captures the essence of modern parenthood.

Requirements

• At least 1 year of social media experience (professional or personal).
• Experience in concepting and storyboarding video content.
• Filming and editing short-form videos (Reels, TikToks, etc.).
• Proficiency with social editing apps like CapCut, TikTok, or similar.
• A sharp understanding of trends, memes, and online parenting culture.
• Comfortable appearing on camera and/or capturing family life authentically.
• Skilled at maintaining brand voice, tone, and visual consistency.
• Strong knowledge of video-first social best practices (hooks, CTAs, captions, etc.).
• Passion for parenting, tech, or lifestyle content.

Responsibilities

• Produce 4-5 original, high-quality videos per month for Nanit's social channels (Instagram Reels, TikTok, YouTube Shorts).
• Join monthly virtual meetings with the Nanit social team to brainstorm, align on upcoming content/campaigns and share ideas.
• Execute creative briefs focused on key themes, product highlights, and storytelling angles.
• Regularly pitch fresh video concepts inspired by social listening, parenting trends, humor, and personal parenting experiences.
• Capture content that embodies the Nanit voice: smart, supportive, and genuine, showcasing the joys of parenting.
• Seamlessly weave Nanit products into stories when relevant, focusing on honest, relatable storytelling.

Benefits

• This is a paid freelance role as an independent contractor (not an employee of Nanit).
• Nanit will retain full rights to all content produced.

What This Job Offers

• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 101-250 employees