Social Media Associate

Carnegie Dartlet • Westford, MA

391d • Remote

About The Position

The Social Media Associate at Carnegie Dartlet is responsible for managing paid social media advertising campaigns for higher education clients. This role involves setting up advertising accounts, creating campaigns, managing budgets, and analyzing performance data to optimize results. The position requires collaboration with internal teams and staying updated on industry trends to enhance campaign effectiveness.

Requirements

• Bachelor's degree required; Marketing/Advertising major or concentration preferred.
• 1 year or less of relevant work/internship experience in the digital marketing space.
• Working knowledge of or experience managing digital campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads a plus.
• Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success.
• Proficiency with Microsoft Word, PowerPoint, and Excel.
• Excellent attention to detail.
• Strong problem-solving skills and the ability to adapt to new technologies.
• Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks.
• Ability to learn quickly and adapt to new and changing technologies.
• Effective communication and time management skills for a remote work environment.

Nice To Haves

• Familiarity with Asana or other project management tools a plus.
• Passion, energy, and enthusiasm for digital marketing and customer service/client success.

Responsibilities

• Create social media advertising accounts and campaigns across all platforms per latest best practices.
• Pace social media advertising campaigns on a weekly basis to ensure contracted budget is spent.
• Monitor and health-check campaigns on a monthly basis for optimal performance.
• Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly insight notes that are client-facing.
• Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance.
• Work collaboratively in a team environment.
• Show thought leadership through contributions in team meetings, including bringing forward ideas about process improvements, new best practices, and ways to test new ideas and services.
• Keep pace with paid social media industry trends, sharing articles and updates from platform representatives to the team.

Benefits

• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Opportunities for advancement
• Industry exposure and professional development
• Fun company events and laid-back culture

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree