Social Media Associate Producer, CBS News
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About The Position
CBS News is seeking a hard-working and capable Social Media Associate Producer with a passion for news to join our team! The AP will help us optimize the biggest stories of the day for publishing on social platforms. This will require a candidate with strong editorial judgment and enough social media expertise to recommend the best treatment for each of the various social platforms. They will need to produce and edit videos that will engage audiences on Facebook, Instagram, X, TikTok and YouTube - often using in-platform tools and features to render the text and graphics more authentic to the audiences we are trying to reach. The ideal candidate will have an eye for the most shareable nugget (quote, moment etc.) from larger news events and episodes of broadcast shows, which can be broken out as separate stories and social posts; and the capability of producing that story in either text or video form, as the situation dictates. Applicants should be proficient in the standard processes of social media sites, as proven by their active profiles. They will be able to write share language for captions and titles that is simultaneously concise and shareable, yet fully in context and in line with the CBS News brand. They will also have experience covering breaking news, and be willing to work newsroom hours, which include nights, weekends and holidays. The AP will coordinate the continued growth of the accounts they're assigned, including but not limited to followers, video views and engagement.
