Social Media and Media Relations Specialist

CHS, Inc.•Inver Grove Heights, MN

3d•Hybrid

About The Position

The social media and media relations specialist is responsible for strategically planning, creating, executing and monitoring content for various CHS-owned social media and supporting media relations initiatives. This role blends hands-on content creation and community management with media relations tactics, supporting our brand’s reputation and engagement across digital and traditional media channels. This role requires flexibility and may result in work outside of typical business hours, particularly in the area of incident or issue monitoring. This position is hybrid, which currently requires a minimum of three days of work each week from the Inver Grove Heights, Minnesota, office.

Requirements

2+ years’ experience in social media content creation, community management and paid social media management as well as some media relations for an organization.
A bachelor's degree in communications, journalism, marketing or a related field is preferred but high school degree/GED required.
Strong written, verbal, and visual communication skills; able to explain complex information in straightforward situations.
Experience managing day-to-day execution of corporate or retail social media profiles across multiple platforms.
Experience with paid social media advertising and analytics tools.
Entrepreneurial spirit and a desire to identify and create engaging content for social media and media channels.
Demonstrated ability to analyze guidelines and policies to solve straightforward problems using technical experience and judgment.
Experience with paid social media advertising, content management systems, and analytics tools.
Ability to work independently with moderate guidance, manage multiple priorities, and collaborate across teams.

Nice To Haves

Affinity for agriculture, energy or the cooperative business model.
A master's degree or additional certifications in a relevant field would be a plus.
Organizational skills: Highly organized, with exceptional time-management skills and the ability to manage multiple projects simultaneously without compromising quality.
Excellent communication skills: Strong written and verbal communication skills, with the ability to communicate clearly with team members, stakeholders, and leadership.
Attention to detail: High attention to detail to ensure all content is polished, accurate and consistent with the brand.
Flexibility and teamwork: An ability to be nimble and collaborative on quick-turn requests as they arise and a commitment to teamwork, even in challenging situations.

Responsibilities

Serve as a partner to and client lead with agency partners who help deliver compelling social media content and approaches for CHS and CHS brands.
Plan, create and publish engaging content for branded social media profiles, ensuring alignment with strategic objectives and current content strategy.
Develop and manage monthly social media calendars for various business unit and corporate profiles, coordinating with internal teams and agency partners and creating branded templates to simplify content creation when appropriate.
Monitor, evaluate and report on social media engagement metrics; develop insights and recommend steps for continuous improvement.
Actively monitor mentions, trends and issues and recommend corporate responses or engagement tactics, as needed.
Place and optimize paid social media ads, tracking performance and ROI.
Collaborate with multimedia producers and subject matter experts to deliver compelling visual and written content.
Partner with functional teams throughout CHS (talent acquisition, marketing and more) who contribute to and/or manage social media tactics to ensure content supports business priorities.
Build and nurture online communities, engaging with various audiences as conversations warrant and align with brand and reputation strategy.
Ensure all content adheres to copyright, trademark, privacy laws and organizational style and brand guides.
Leverage content management systems for efficient workflow.
Identify, monitor and follow key reporters and media outlets for CHS, track coverage about the company and key issues, sharing with key stakeholders as appropriate.
Help execute media plans for product launches, content topics and events.
Draft news releases in partnership with agency and internal partners; identify approaches to secure media coverage with a target list of reporters to support brand and reputation.
Support issues and crisis management team by helping develop reactive statements, FAQs, and coordinating media monitoring as needed.
Develop weekly e-newsletter, in partnership with agency, summarizing weekly CHS-related coverage
Support media monitoring efforts; provide meaningful reports and counsel to communications colleagues.
Use media relations technology and tools to track identified KPIs.