Social Media and Content Strategist

Viejas Enterprises-posted 3 months ago
Full-time • Entry Level
Alpine, CA
1,001-5,000 employees
Executive, Legislative, and Other General Government Support
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The Social Media and Content Strategist will write, review and edit marketing material and coordinate social media activities for Viejas Casino and Resort. Works collaboratively with staff from across the organization to promote their goals and messages while maintaining and aligning with brand messaging strategy and image. Executes and refines Viejas Casino and Resort credibility and builds communities to create integrated marketing campaigns ensuring consistency in voice and brand.

  • Understands the goal, audience, and message of a campaign and creates copy to suit.
  • Writes advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Researches, writes, edits and proofs all levels of copy including headlines and body copy, for all online, offline, external and internal needs.
  • Builds and implements social media programs that ensure appropriate messaging is executed online, to support Viejas Casino and Resort's goals.
  • Monitors social media conversations, trends, tools, and applications and recommends actions/next steps.
  • Works closely with colleagues across the organization to develop and post content to social networking sites.
  • Regularly reports insights gained from social media monitoring to internal and external stakeholders.
  • Monitors and engages in brand related online conversations.
  • Monitors and engages with online reputation management like Yelp, TripAdvisor etc. and escalate concerns to appropriate management.
  • Monitors the company's social media performance usage reports and tracking search engine results.
  • Uses creative thinking and initiative to analyze site performance metrics and makes recommendations on content, site design or features to improve effectiveness of web content and/or applications.
  • Responds to social media inquiries about online activities in a timely and courteous fashion.
  • Provides support to other team members on online promotions.
  • Practices Viejas guest service standards while performing job duties.
  • Ensures that a clean, safe, hazard-free work environment is maintained.
  • Performs all other duties as assigned.
  • Excellent verbal, written, and interpersonal communication skills.
  • Technical knowledge and understanding of social media platforms, metrics, and tracking.
  • Project management and organization skills.
  • Learns quickly and able to change in fast paced environment.
  • Proficient in the use of Microsoft Excel, PowerPoint, Outlook, Word and Access.
  • Ability to handle pressure of meeting tight deadlines.
  • Must be able to travel 10% of time.
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