Social Media and Content Specialist

Lucky Lab Coffee • Austin, TX

419d • $41,808 - $46,301

About The Position

The Social Media and Content Specialist at Lucky Lab Coffee Co. is responsible for enhancing the brand's online presence through creative content creation and social media management. This part-time role focuses on developing engaging visual and written content that aligns with the company's brand voice, while also analyzing performance metrics to optimize strategies and drive audience engagement.

Requirements

• 3-5 years of experience as a Social Media Content Creator or in a similar role.
• Excellent portfolio showcasing a variety of social media content types and styles.
• Strong understanding of digital tools, platforms, and emerging trends.
• Creative and innovative mindset with a passion for digital trends.
• Superior written and verbal communication skills.
• Keen eye for aesthetics and commitment to quality.
• Strategic thinking capabilities.
• Experience creating high-impact content in fast-paced environments.
• Success with viral content, hooks, and algorithm-based strategy.
• Experience collaborating with influencers and creators to boost content reach.
• Strong analytical skills to track and optimize content performance.

Responsibilities

• Developing creative and engaging content for various social media platforms.
• Producing visually compelling content that resonates with the target audience.
• Writing persuasive and informative copy.
• Editing, animating, and optimizing multimedia content.
• Capturing content at various locations.
• Staying up-to-date on trends and best practices in social media.
• Analyzing metrics and optimizing content strategies.
• Tracking viral trends and leveraging them in content creation.
• Identifying and targeting specific audience segments.
• Collaborating with influencers and creators to enhance content reach.
• Working closely with the creative and marketing team to ensure brand alignment.
• Developing and implementing comprehensive social media strategies.
• Focusing on audience retention strategies.
• Collaborating with cross-functional teams.
• Experimenting with new content formats and platforms.
• Optimizing content for each platform to maximize reach and engagement.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: No Education Listed