Social Media and Commerce Manager

RG Barry Brands • Boston, MA

124d

About The Position

Dearfoams has been a trusted leader in comfort footwear since 1947. As the #1 slipper brand in the U.S., we’re now expanding into next-gen social commerce with TikTok Shop and Instagram as key growth engines. We’re looking for a creative, data-driven, and highly entrepreneurial content creator to drive customer acquisition and revenue through short-form video and social-first storytelling.

Requirements

• 2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
• Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
• Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns.
• Strong video editing skills (CapCut, Adobe Suite, or equivalent).
• Comfortable working in a fast-moving, test-and-learn environment.

Responsibilities

• Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
• Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
• Use TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to turn viewers into buyers.
• Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to get in front of new audiences.
• Work closely with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative.
• Collaborate with paid media and influencer teams to align on customer funnel strategy and creative testing.
• Use platform analytics, conversion data, and A/B tests to optimize content for CAC (customer acquisition cost), CTR, and ROAS.
• Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.
• Recruit and manage TikTok affiliate creators to expand reach and acquire new customers through trusted voices.
• Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts.
• Analyze performance data to optimize content and make weekly recommendations for improvement based on findings.

Benefits

• Medical
• Dental
• Vision
• Short Term Disability (100% Company Paid)
• Long Term Disability (100% Company Paid)
• Basic Life Insurance (100% Company Paid)
• Voluntary Life Insurance
• Accident
• Critical Illness
• 401(k) with Company Contributions
• Legal and Identity Theft Coverage
• Generous Team Member Discount
• Education Assistance
• Scholarships for Team Member’s Children
• 8 Paid Holidays
• One Week of Paid Summer Vacation
• One Week of Paid Winter Vacation
• Generous PTO
• Hybrid Work Schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees