Social Media Analyst (Full-Time ON-SITE!)

Southern Company • Atlanta, GA

447d

About The Position

The Social Media Analyst position at Georgia Power involves supporting the Corporate Affairs team by managing social media analytics and administrative tasks. The role requires a combination of creativity and analytical skills to monitor social media channels, analyze metrics, and assist in content creation. The ideal candidate will have 1-2 years of relevant experience and a strong understanding of various social media platforms.

Requirements

• Bachelor's degree preferably in Public Relations, Advertising, or a related field preferred.
• 1-2 years of experience working in Social Media for a company, school elective, or applicable work.
• Proficiency in social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, YouTube).
• Strong project management skills with ability to prioritize and handle multiple projects at once.
• Strong analytical skills and experience with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
• Skilled in Excel and PowerPoint.

Nice To Haves

• Previous social media content creation experience is a plus but not a requirement.

Responsibilities

• Monitor social media channels for industry trends, news, and customer feedback.
• Analyze social media metrics and generate reports to measure the success of campaigns.
• Support the Social Media Manager in engaging with followers during crisis events such as storm restoration.
• Monitor key terms and accounts daily.
• Handle administrative tasks related to social media management, such as scheduling posts and organizing content calendars.
• Prepare and present social media listening reports to provide insights and recommendations.
• Assist in optimizing paid social to match industry trends.
• Support content creation with photo and video shoots in the field.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Utilities
• Education Level: Bachelor's degree