Social Media Advisor - US base (flexible remote)

Mercy Corps•Portland, OR

12d•$64,000•Remote

About The Position

The Social Media Advisor d evelops compelling content and multimedia stories for Mercy Corps' global social channels including Facebook, Instagram, Twitter, and LinkedIn. This role identifies timely narratives, creates engaging platform-specific copy and visual content, and analyzes performance data to optimize audience engagement. Working collaboratively with the Director, Marketing Strategy and cross-functional stakeholders, the Social Media Advisor participates in the development and implementation of content strategies that support organizational priorities including fundraising, advocacy, and partnerships while upholding humanitarian communication principles.

Requirements

Bachelor's degree (or equivalent) and 3 + years of professional experience in social media management, marketing, communications, public relations, or related field
1 + year s experience directly managing social media and creating social content on behalf of a brand or organization
Excellent copywriting and storytelling abilities including crafting platform-specific content that engages diverse audiences
Demonstrated ability to identify timely content opportunities and develop compelling narratives aligned with organizational priorities
Experience creating multimedia content including graphics, photography, and video for social media platforms
Proficiency with Canva (mandatory) for creating on-brand graphics, animations, and visual content
Experience with mobile video editing tools ( CapCut , InShot , or similar) for short-form social content
Basic proficiency with Sprout Social or similar social media management platforms (Hootsuite, Meta Business Suite, AgoraPulse , etc.)
Strong familiarity with Facebook, Instagram, Twitter, and LinkedIn, including platform-specific best practices and native features
Familiarity with social media analytics including native platform insights and performance tracking
Exceptional attention to detail and ability to ensure accuracy, brand consistency, and cultural sensitivity in all content
Strong organizational skills with ability to manage multiple projects, deadlines, and stakeholder requests simultaneously
Excellent interpersonal and communication skills, with ability to collaborate effectively across teams and with diverse stakeholders

Nice To Haves

e xperience with AI-powered content tools for brainstorming and draft creation
experience with Adobe Creative Suite experience (Photoshop, Premiere Pro, Illustrator)
Understanding of crisis communication principles and experience handling sensitive topics
e xperience with trauma-informed or Do No Harm communication approaches
Multilingual abilities preferred , particularly languages relevant to Mercy Corps' program countries (Arabic, Spanish, French)

Responsibilities

Content Creation & Storytelling Identify and develop compelling content ideas by researching current events, humanitarian trends, and organizational priorities.
Present story concepts with strategic rationale to the Director, Marketing Strategy for alignment with broader social media strategy.
Produce concepts for thumb-stopping social content that align with Mercy Corps' mission (e.g., " Hurricane season is approaching—here are 3-4 relevant story angles") .
Monitor trending topics and news cycles to identify content opportunities that authentically connect to Mercy Corps' program work
Write engaging, platform-specific copy for social posts across Facebook, Instagram, Twitter, and LinkedIn that drives audience engagement and supports organizational goals.
Use AI tools for brainstorming as needed, applying editorial judgment and human insight for final content
Adapt messaging and tone for different platforms while maintaining brand voice consistency
Create calls-to-action that inspire support, advocacy, and engagement .
Produce and edit visual assets including graphics, photos, and videos using design and content creation tools: Canva (mandatory proficiency) for graphics, animations, and rapid social content creation Mobile video editing tools ( CapCut , InShot , or similar) for short-form video content Adobe Creative Suite or similar platforms (preferred) for advanced design needs
Collaborate with internal teams including field staff, communications officers, and program teams to source authentic stories and ensure content reflects humanitarian principles, cultural sensitivity, and Do No Harm practices.
Content Strategy & Channel Management Contribute to the development and implementation of social media content calendars and campaign strategies , under the direction of the Director, Marketing Strategy.
Provide story ideas, trending topics, and audience insights to inform strategic planning .
Execute content plans aligned with organizational priorities and monthly content themes
Schedule and publish content across owned channels using social media management platforms such as Sprout Social (mandatory proficiency), Hootsuite, Meta Business Suite, or similar tools.
Ensure consistent posting schedules and optimal timing for audience engagement .
Coordinate content publication across multiple platforms .
Compile and analyze social media performance data including engagement rates, reach, click-through rates, and audience growth.
Assess trends and patterns in content performance .
Summarize findings for monthly reporting and strategic discussions , and identify optimization opportunities .
Stay up-to-date on emerging platforms, technologies, social media trends, and industry best practices, particularly as they relate to nonprofit and humanitarian communications.
Cross- T eam Support Manage incoming social media request from cross-functional departments (e.g., advocacy initiatives, partnership obligations, staff thought leadership) in coordination with the Director, Marketing Strategy a ssess requests for strategic fit and brand alignment .
Coordinate content development and approval processes .
Track and fulfill requests within established timelines
Ensure social media plans and assets are documented and available in centralized, accessible locations (e.g., Global Social Microsoft Shared Drive) for use by internal teams, partners, and European social teams.
Shape social media workflows, content templates, and best practices by identifying opportunities to improve efficiency, quality, and team collaboration.
Community Engagement Monitor social media channels and respond to comments when appropriate, maintaining brand voice and humanitarian communication standards.
Engage authentically with supporters, advocates, and community members .
Escalate sensitive content, crisis situations, or complex inquiries to the Director, Marketing Strategy as needed .
Maintain response guides and protocols