Social Media Advertising Manager

Piping Rock-posted 5 days ago

Full-time • Manager

Bohemia, NY

501-1,000 employees

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The Paid Social Media Manager is responsible for developing, executing, and optimizing paid social advertising strategies that directly drive ecommerce sales across multiple Piping Rock brands. This role is exclusively focused on performance marketing. The manager will oversee paid campaigns across Meta, TikTok, YouTube, and emerging platforms, ensuring each brand meets revenue, ROAS, and customer acquisition targets.

Build, launch, and manage paid social campaigns
Develop platform-specific strategies aimed at maximizing sales, new customer acquisition, and retargeting effectiveness.
Create structured testing frameworks (audience testing, creative testing, etc) to improve KPIs.
Create clear processes, checklists, SOPs, and quality control measures for campaign builds.
Review ads, audiences, budgets, and links before campaigns go live to ensure accuracy and compliance
Monitor all paid social campaigns and adjust budgets, bids, audiences, and creative elements to maximize ROAS.
Identify scaling opportunities across brands while managing risk and spend efficiency.
Work with the various teams to produce ads that convert
Recommend new platforms, formats, and paid social technologies that support scaling.
Produce weekly and monthly performance reports
Additional Duties as assigned

Bachelor’s degree required (Marketing, Business, Advertising, Communications, or a related field preferred).
3–5+ years of hands-on paid social experience for ecommerce or consumer brands.
Proven success managing revenue-driven campaigns with meaningful ROAS improvements.
Exceptional organizational skills and the ability to manage multiple brands simultaneously.
Strong analytical skills and proficiency in Meta Ads Manager, TikTok Ads Manager, Google Analytics, Shopify and reporting tools.

Medical
Dental
Vision
401K with Company Match
Pet insurance
fun and exciting company events
Summer Picnic
Festive Packages
Holiday Celebrations
associate referral bonuses

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