Social Marketing Specialist - Lash Category

Kiss Products, Inc.•Washington, NY

51d•$22 - $40

About The Position

The Social Marketing Specialist is responsible for leading and supporting all aspects of Social Media Marketing to drive organizational goals. This role plays a key part in driving the overall social media & content strategy content across organic Lash social media channels, ensuring effective strategy execution, cross-functional collaboration, and measurable impact. This includes overseeing a monthly content calendar, social support plans for launches/activations, identifying social trends, reporting on insights & owning community management. This role will work cross-functionally with the KISS Lash Brand Marketing Teams and report directly to the Senior Manager of Social Marketing. The ideal candidate is beauty-obsessed (preferably with lashes) with a team player attitude, is a multi-tasker that will reach deadlines in a fast-paced environment, and has excellent communication & writing skills.

Requirements

Communication
Content Copywriting
Design
Detail-Oriented
Digital Marketing Analytics
Marketing
Social Management
Video Editing
Bachelor of Arts (B.A): Marketing
Experience Range II: 2 - 4 years of relevant experience or industry exposure in a related field

Responsibilities

Plan, write and schedule social content for lash brand organic social channels - including support for new launches & promotions.
Create assets or collaborate with designers/agencies to bring campaigns and social strategy to life.
Regularly identify social media trends & strategize opportunities for the brand to engage and grow across all platforms
Assist the Senior Marketing Manager with the development and evaluation of strategic marketing plans
Collaborate closely with cross-functioning teams for ongoing social support for retailers and ecommerce website
Partner closely with UGC Agencies for content planning and creation of assets to support social holidays, new launches, etc.
Oversee community management across all social platforms (with flexibility on monitoring during big events).
Conceptualize, brief and manage inhouse video’s and photoshoots
Build the brand community through strategic and tactical actions- (insta takeovers, giveaways, building influencer relationships, responding to product-related questions and concerns, customer-related inquiries, etc.)
Stay up-to-date on emerging digital and social technology trends to ensure the brand is always on the cutting edge of all changes in the social space.
Reports on competitive brand activities and leading brands creating dynamic consumer engagement that are worthy of evaluation and monitoring.
Monitor and report monthly and quarterly on product feedback, brand sentiment, competitive, KPIs and other performance metrics or goals.

Benefits

Premium Medical Insurance Coverage
401(k) Savings Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks