Social Listening Specialist

The Walt Disney Company • Celebration, FL

6h • Onsite

About The Position

Join the team where emojis meet insights 📍✨! Help us transform online buzz into experiences that spark joy worldwide. In this role, you will be a part of the Consumer Insight, Measurement & Analytics (CIMA) organization, specializing in social listening, the practice of analyzing online conversations to understand consumer attitudes, cultural trends, and emerging behaviors. You will join the Social Listening team for Disney Experiences, including brands such as Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Disney Signature Experiences, and Disney Consumer Products. The Social Listening Analyst will report to the Manager, Social Listening.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Social Anthropology, Sociology, Psychology, Linguistics, or a related field.
• 1-2 years’ experience in social listening, secondary research, or a similar analytical role (internship or collegiate experience welcome).
• Strong analytical and quantitative skills with the ability to interpret large data sets.
• Proficiency in Excel.
• Excellent written and verbal communication skills.
• Passion for the Disney brand and a deep understanding of its mission and values.

Nice To Haves

• Boolean logic proficiency for building precise queries.
• Proficiency with data visualization tools.
• Experience with social listening tools and software (e.g., Brandwatch, Meltwater, Quid).

Responsibilities

• Execute query/topic creation using Boolean logic.
• Deliver ad hoc reports for business needs such as new park offerings, Guest experience, marketing campaigns, and events.
• Develop insights and reporting deliverables for stakeholders.
• Leverage social listening tools to track and analyze consumer conversations across various platforms.
• Collaborate with cross-functional teams to integrate social listening data into broader consumer insight initiatives.
• Stay up-to-date with the latest social media trends, platforms, tools, and best practices.

Benefits

• Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide.
• Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level