Social Lead, Executive and Corporate Communications

Airwallex • San Francisco, CA

5d • Hybrid

About The Position

We are seeking a visionary, high-velocity creative and collaborative social expert to lead our U.S. content strategy. You will partner with Executive and Corporate Communications to drive awareness and foster high-level conversation around the unique role Airwallex plays in the global economy—from enabling "Global on Day One" startups to powering the next wave of AI-driven growth.

The ideal candidate is a strategic storyteller who lives at the intersection of technology, finance, and culture. You are comfortable navigating the nuances of Silicon Valley discourse, the complexities of global banking, and the fast-paced evolution of social platforms.

This hybrid role is based in San Francisco or New York.

Requirements

• 10+ years of experience in social media, content strategy, or integrated communications.
• Proven track record in B2B tech, fintech, AI, crypto, or enterprise SaaS. You must be able to demonstrate a deep understanding of the startup ecosystem, venture capital cycles, and the global regulatory landscape.
• Experience working directly with C-Suite executives to build their personal brands, including ghostwriting and reputation management on LinkedIn and X.
• Experience managing external creative agencies and internal production teams to deliver high-quality video content (documentary-style customer stories, motion graphics, and short-form social video).
• A native understanding of the algorithms and cultural nuances of LinkedIn and X with a portfolio that shows how you’ve successfully inserted a brand into trending global technology and economic conversations.
• Experience leading cross-functional campaigns with Product Marketing and Corporate Comms that move the needle on both brand sentiment
• Ability to translate social sentiment and engagement data into actionable business insights for the executive team.
• Experience working within a global organization, with the ability to adapt U.S.-centric narratives for a company that operates across multiple time zones and regulatory jurisdictions.

Nice To Haves

• AI Fluency: A deep personal interest in or professional experience with AI-driven growth tools and how they are reshaping the modern business stack.
• Policy & Econ Nerd: Someone who reads the Financial Times or The Economist and can intuitively connect a shift in Fed interest rates or a new Silicon Valley policy to Airwallex’s value proposition.
• Crisis Experience: Experience navigating high-stakes corporate communications or fintech-adjacent crisis management on social media.

Responsibilities

• Lead the creation of social-first campaigns centered on Airwallex’s core pillars: AI-driven growth, modern global banking, and the empowerment of startups to operate without borders.
• Partner closely with Product Marketing to translate technical product launches into creative, high-impact social campaigns across multiple channels and executives that drive awareness and demonstrate tangible value to our customers.
• Work directly with the Corporate Communications team to build bespoke social strategies for our CEO and select executives. You will grow their personal audiences and position them as thought leaders on key narratives including the future of fintech and the platform shifts in AI.
• Partner with Corp Comms to inject the Airwallex brand into the center of Silicon Valley conversations. You’ll develop a distinct corporate voice on platforms like X and LinkedIn, connecting Airwallex to broader economic, policy, and technology news.
• Think expansively about channel strategy. You will leverage internal teams and outside creative agencies to produce high-end video series that highlight our customers and the borderless growth Airwallex enables.
• Stay ahead of the curve on platform shifts, experimenting with new formats and distribution models to ensure the Airwallex message resonates in a crowded digital landscape.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed