Social Launch Lead

Nen Creative • New York, NY

6d

About The Position

We’re looking for a Social Launch Lead who knows how to make things go viral on social. This is a social-first role focused on turning launch videos into valuable growth moments. You’ll work directly with startup founders to design and lead launch strategies for short-form founder videos, with performance measured by how well those videos perform across social platforms. You’ll shape narratives and hooks, write and refine social posts, and support execution around launch day. This role is strategy-forward but not advisory only. You must be comfortable executing hands-on. You’ll also apply the same thinking to Nen Creative’s own content and launches, helping grow our brand and social presence over time.

Requirements

• 3–5+ years experience leading social-first launches across startups, agencies, brands, or creator-led teams
• Strong understanding of virality, short-form storytelling, audience behavior, and distribution mechanics
• Demonstrated growth and GTM experience, with the ability to connect social, messaging, timing, and supporting launch touchpoints
• Strong platform fluency across X (preferred), LinkedIn, Instagram, YouTube, and Facebook
• Ability to turn creative insights and performance data into clear, opinionated launch strategy
• Excellent writing skills with sharp instincts for hooks, clarity, and tone
• Experience managing multiple client launches or accounts simultaneously
• Confident leading founder-facing calls; hands-on, adaptable, and fast to iterate based on real performance

Responsibilities

• Lead and own social-first launch strategy
• Own end-to-end launch GTM across social, marketing assets, and launch moments
• Build, refine, and operationalize a scalable video launch playbook
• Write, shape, and pressure-test social posts for founder-led video launches
• Orchestrate launch-day execution across platforms to maximize momentum
• Step in to execute directly when founders need hands-on support
• Analyze performance signals and rapidly iterate on formats, messaging, and distribution
• Partner closely with Nen’s co-founders to establish Nen’s social strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed