Social & Influencer Director (Men's/Athletes)
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About The Position
The Social + Influencer Director (Men's/Athletes) is a strategic leader who will develop and execute a tailored social and influencer marketing approach for Alo's men's, athlete, and footwear categories. This role combines data-driven strategy with authentic storytelling to elevate Alo's presence within performance athletics and luxury menswear spaces. As a category specialist, this director will translate Alo's premium lifestyle positioning into compelling content and partnerships that resonate with male athletes and performance-focused consumers. Reporting to the Head of Social + Influencer, this role will manage a dedicated team focused on the men's and athlete divisions while working closely with the Social Media Director (Women's, Wellness, Luxury) and Senior Brand Marketing Manager, Apparel & Footwear to ensure cohesive brand storytelling across all audience segments.
