Social Creative Lead

Grow Therapy•New York, NY

2d•$140,000 - $163,000•Hybrid

About The Position

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others. We are looking for a Social Creative Lead who lives at the intersection of culture, creativity, and performance. In this role, you will lead the development of breakthrough social creative across algorithmic platforms like Meta, TikTok, and emerging channels. You will combine a deep understanding of how content travels online with a disciplined, test-driven approach to creative development. You will partner closely with growth, creative, brand planning, research, and data to create social-first content that delivers both cultural relevance and measurable performance. You will also operate as a hands-on creator who can concept, shoot, edit, and produce both video and static ads optimized for feed, Stories, Reels, and other native formats. The ideal candidate is fluent in the language of the internet, obsessed with performance signals, energized by rapid experimentation, and grounded in brand-supporting storytelling. You know how to methodically test creative hypotheses, translate data into creative direction, and continuously evolve what high-performing social content looks like.

Requirements

7+ years of experience creating social-first creative in a performance-driven environment, ideally within a growth team, creative studio, or agency
Deep fluency in Meta, TikTok, and other performance channels, including an understanding of how creative influences delivery, CPM efficiency, and conversion
A portfolio that demonstrates mastery of short-form video, static ads, editing, and native social storytelling
A strong grasp of internet culture, meme language, creator trends, and the nuances that make content feel native to each platform
Experience developing structured testing plans and frameworks that connect creative concepts to personas, hypotheses, and clear measurement criteria
An analytical mindset with an addiction to real-time performance data and an ability to translate signals into creative iteration
Hands-on production experience, including shooting, lighting, editing, sound, and post-production for feed-optimized content
Strong collaboration skills and the ability to work closely with growth, analytics, brand, and product teams
A proactive, pace-setting, solutions-oriented approach to creating high-volume content in a dynamic environment
A passion for pushing boundaries while maintaining brand integrity and consistency across all touchpoints

Responsibilities

Develop and lead a social-first creative strategy that aligns performance goals with brand voice and platform best practices
Build structured creative testing frameworks with Brand Planning that validate hypotheses, explore new formats, and uncover what resonates with different audience personas
Partner with growth and data teams to track performance signals, interpret data, and translate insights into rapid creative iteration
Build and maintain an always-on pipeline of new creative ideas informed by cultural trends, creator behaviors, community conversations, and platform shifts
Concept, script, direct, shoot, and edit native social video and static assets optimized for algorithmic distribution
Understand how platform algorithms prioritize content and use that knowledge to shape creative direction and storytelling
Collaborate with brand planning, CRO, and product marketing teams to ensure creative reflects the brand’s identity while maximizing conversion and engagement
Manage a team of special designers, slasher creatives, and agency partners to ensure testing velocity and quality standards
Develop guidelines, templates, and scalable systems that help the organization produce high-quality, high-volume social content
Work closely with external creators, freelancers, or production partners when needed to expand creative capacity
Monitor competitive landscapes and platform trends to identify new opportunities for breakthrough creative

Benefits

Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
Financial Wellness: 401(k) program and equity opportunities.
Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
Wellness & Development: Annual stipends to put towards personal & professional growth.
Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

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