Social Content Strategist

Fingerpaint Marketing-posted 2 months ago
Mid Level
Cedar Knolls, NJ
251-500 employees
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As a Social Content Strategist, you will support the strategic vision and execution of social media strategies for pharmaceutical and health & wellness clients. This role requires both a creative and analytical mindset, a keen eye for detail, and a proactive approach to social media innovation and best practices. You will work closely with senior leadership, media strategists, and cross-functional teams to ensure the seamless integration of social media efforts within the broader promotional ecosystem.

  • Contribute to the implementation of social media strategies to increase brand visibility and engagement across social platforms.
  • Support social listening initiatives by monitoring conversations, identify emerging trends, and understand audience sentiment within the healthcare and patient communities.
  • Translate insights to assist in developing data-driven content strategies that directly address audience needs, inform messaging, and optimize content to drive meaningful engagement and conversation.
  • Support the development and execution of community engagement strategies that promote interaction and foster social community growth.
  • Develop and manage content calendars for organic content.
  • Work closely with paid media experts to ensure that paid and organic strategies are synergistic.
  • Collaborate with creative teams to conceptualize and develop social media content that aligns with strategic and engagement objectives.
  • Work closely with the account and MLR teams to ensure compliance with FDA and platform-specific guidelines.
  • Help monitor and identify significant social media and pharmaceutical advertising industry trends.
  • Support cross-functional collaboration with creative, production, brand, media, and digital strategy teams.
  • Assist with analysis of creative performance based on goals and KPIs, spend, organic performance, community growth for specific audiences.
  • Contribute to timely and accurate completion of client deliverables, ad-hoc requests, and social media POVs.
  • 3-5 years of experience in social media content strategy.
  • Direct experience in the pharmaceutical (or consumer health) industry, solid understanding of the regulatory environment.
  • Strong working knowledge of MS Office, particularly Excel and PowerPoint.
  • Meticulous attention to detail and ability to thoroughly and effectively QA deliverables.
  • Ability to assess and analyze performance data to guide the development of insights and optimization recommendations.
  • A deep understanding of major social media platforms and their unique content requirements, including best practices.
  • Communication and project management skills, experience collaborating cross-functionally.
  • Demonstrated ability to craft and execute effective social media strategies by leveraging social listening and audience research.
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