Social Content Creator for Luxury Brands (Freelance)

PUBLICIS GROUPE • El Segundo, CA

61d • $62 - $80

About The Position

We're looking for a Social Media Content Creator & Strategist to join our 80+ person Social Strategy discipline within our fast-growing Consumer & Content Experience practice. This role is for someone who gets fashion and beauty. You have a pulse on what's trending and you know how to translate that cultural momentum into content that's bold, relevant, and brand-right. Whether it's quiet luxury, cottagecore, or a "how to style your look under $100," you don't just spot trends, you shape them. You'll collaborate with the teams to concept and create social-first content for a major retail brand, helping them show up with style, voice, and credibility across TikTok, Instagram, YouTube, and beyond.

Requirements

• Content Expertise: A strong aesthetic sense. You know what looks good in-feed, on Reels, and across Stories-and how to tailor it for each platform.
• Platform Savvy: In-depth knowledge of TikTok, Instagram, Facebook, and YouTube content strategies and styles, with a focus on short-form video. You are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires.
• Creative Tools Mastery: Expertise in editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut) and familiarity with production equipment (e.g., ring lights, tripods, backdrops).
• Audience-First Mindset: You see comments as content opportunities. Whether it's answering a question, reacting with a wink, or turning fan love into a post, you know how to foster authentic dialogue that deepens brand connection.
• Communication Skills: Excellent verbal and written communication skills to clearly articulate creative direction and workflows.
• Retail & Style Knowledge: Whether you're styling a flat lay, covering a store opening, or testing a new product, you understand how to connect fashion and beauty to real people's lives.
• Time Management: Ability to juggle multiple tasks, meet tight deadlines, and adapt quickly in a fast-paced environment.
• 5+ years in a creator, influencer, or brand content role (in-house or agency)
• A portfolio or active feed showcasing short-form, trend-driven video work (especially in fashion, beauty, or lifestyle). Must submit content along with application.
• Expert understanding of all major social platforms, their formats and their features - especially TikTok and Instagram
• Experience publishing content flawlessly and managing complex content calendars
• Ability to use insights and data to inform content planning, content mix and post timing
• Strong video editing and graphic design skills (CapCut, Adobe Premiere, Photoshop, Illustrator)

Responsibilities

• On-Camera Hosting: You will be the face and voice of a major fashion brand. Must be comfortable stepping in front of the camera as a brand personality. You'll be the face of videos, delivering trend-based or style-led content with confidence and charm.
• Video Creation & Editing: Capture, edit, and produce original video content. Contribute to all phases of production, including filming, editing, color correction, and sound design.
• Trend Spotting & Ideation: Stay ahead of fashion, beauty, and cultural trends. Monitor creator content, hashtags, and seasonal shifts to spark ideas that resonate with the retail brand's audience.
• Content Creation: Collaborate with the creative, social, and marketing teams to produce thumb-stopping high-fidelity content, prioritizing short-form video for TikTok, Instagram Reels, and Stories.
• Social Strategy: Develop organic and paid social strategies, and lead content planning across social channels. This includes the developing monthly, tentpole and ad-hoc content briefs.
• Creative Execution: Define and develop branded style templates for social media assets, ensuring a cohesive look across all platforms.
• Community Engagement: Actively engage with followers across platforms, replying to comments, amplifying creator content, and building meaningful relationships that reflect the brand's personality and values.
• Innovative Thinking: You speak the language of the internet. You know how to remix a trend in a way that's authentic to the brand, and can bring fresh ideas that stand out in a crowded feed.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees