Social Content Creator
About The Position
We are looking for a Social Content Creator to join our Social Media Team! This role will be responsible for driving TikTok’s content and community strategy from filming and editing to publishing. You will be the go-to person for everything happening in the app, from ideating storylines, executing them and jumping on trends. Our ideal candidate enjoys creating content applying makeup on camera along with being skilled at creating product-focused content, is organized, has clear communication skills, follows trends closely and goes above and beyond in every piece of content. Most importantly, they must have a sense of humor! Please include links to your portfolio or social media to showcase your work.
Requirements
- Bachelor’s degree
- 2-3+ years of industry experience in a similar role, within the beauty industry
- Proficiency in CapCut and Splice for video editing
- Comfortable on-camera with experience in editing within the TikTok app
- Detail-oriented with strong organizational, time management and project management skills
- Strong verbal and written communication skills
- Self-starter, ability to thrive in a fast-paced, start-up environment
- Passionate about makeup, skincare, and the beauty industry
Nice To Haves
- Experience with social metrics (i.e. Dash Hudson) is a plus!
Responsibilities
- Responsible for leading the TikTok content creation strategy, and reactively and proactively producing on-brand content.
- Create authentic and relatable content by self-applying makeup. Must be comfortable with showing face in videos.
- Shoot TikTok-first videos that are relevant and aligned with our messaging guidelines while leveraging in-app features when applicable.
- Manage the monthly TikTok calendar that aligns with our overall marketing goals.
- Create engaging content in advance for the team’s review and know when to adjust the posting date to keep up with the fast-paced nature of trends.
- Craft strategic copy and utilize hashtags when necessary for the Copywriter to review.
- Publish content daily during top-performing times once approved by Social and Creative.
- Select engaging thumbnails that are on-brand and add copy overlay when applicable.
- Source on-brand trending sounds for content that is licensed for commercial use.
- Capture behind-the-scenes content at events and tailor it to the platform (photoshoots, launch events, Sephora store visits, etc.) and create dedicated office content featuring team members.
- Actively monitor, engage and address customers on the platform.
- Lean into top-performing content by analyzing data and making content recommendations.
- End-to-end management of the platform, incl. creating, editing, publishing, copywriting and community management.
Benefits
- Medical, Dental, & Vision Insurance
- Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents
- Flexible time-off policies
- Cell phone stipend
- 401(k)
- Life Insurance
- FunHaus Event
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
11-50 employees
