SMB Social & Influencer Marketing Manager

Salesforce•Seattle, WA

18d

About The Position

Salesforce is looking for a social media manager to activate, educate, and inspire audiences for our small-medium sized business (SMB) segment. As our social lead, this role serves as the brand custodian and social champion, driving social strategy and execution that grows our audience and engagement. This is a key role on a team that is paving the way to grow our brand in this key business segment.

Requirements

5+ years experience managing social media marketing for a leading brand, ideally with experience marketing to the SMB audience.
Deep working knowledge of social best practices across popular social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
Exceptional writing skills and ability to craft compelling posts for complex stories.
Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns.
Creative thinker with an innate visual aesthetic.
Strong stakeholder management and project management skills.
Hands-on knowledge of digital media tools – digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content such as Canva, Adobe Suite, and CapCut.
Willingness to adapt and flex as our team's needs and priorities evolve.

Responsibilities

Social media strategy and planning: Develop and execute the organic social media strategy and editorial calendar for the SMB segment across all relevant channels, including social plans for product launches, events, and key initiatives.
Content management: Create, edit, and publish engaging, on-brand social media content across all platforms.
Campaign execution and community management: Manage the day-to-day execution of the organic social media calendar, including content ideation, publishing, and active community management.
Influencer marketing : Lead influencer marketing initiatives, collaborating with external partners to co-create and promote content and events.
Cross-functional collaboration: Partner with cross-functional teams (Product Marketing, Demand Generation, Events, Content, and Creative) to identify content opportunities and execute integrated social campaigns.
Performance analysis: Analyze and report on social media performance, providing data-driven recommendations and insights to internal stakeholders and partners for continuous improvement.
Pioneer new approaches: Monitor the social landscape, identify emerging trends, competitor activities, and platform innovations to inform and adjust strategy.