SMB Account Director

General Assembly-posted 2 months ago

$65,000 - $75,000/Yr

Full-time • Mid Level

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General Assembly is seeking a SMB Account Director to lead the charge in sourcing and securing new small-to-medium business (SMB) clients. This role is critical in building and shaping a function within our growing sales organization. As the SMB Account Director, you will be responsible for identifying, engaging, and closing new SMB clients, requiring a proactive and resourceful individual comfortable navigating uncharted territory. You will develop creative sales strategies, refine outreach techniques, and build a scalable SMB acquisition process while collaborating with strategic partners like LHH to expand our reach and build sustainable growth engines across the SMB segment.

Build and optimize communication sequences and outbound strategies that drive engagement with SMB prospects at scale.
Identify and source new SMB leads through outbound efforts, marketing campaigns, referrals, and strategic prospecting.
Partner with LHH to build and deepen relationships with LHH's SMB client base, identifying opportunities for collaboration and co-selling.
Create repeatable processes and frameworks to drive scalable product adoption and training solutions across SMB teams.
Drive high-volume enrollment of employees from SMB organizations into General Assembly’s short courses and workshops.
Drive revenue growth by deeply understanding client needs and presenting tailored solutions.
Establish and nurture partnerships with key decision-makers.
Prepare compelling sales decks and proposals that clearly communicate our SMB value proposition.
Lead contract negotiations and pricing discussions with a focus on the faster-paced SMB sales cycle, driving deals to a quick and efficient close while ensuring alignment with company policies.
Maintain an accurate and up-to-date sales pipeline, tracking performance against targets in CRM.
Stay informed on industry trends, competitor activities, and evolving customer needs to refine sales approaches.

4+ years of sales experience, with a strong track record in full-cycle sales, prospecting, and closing deals.
Proficiency with sales tools such as Outreach.io, Salesforce, ZoomInfo, Lusha, and LinkedIn Sales Navigator.
Excellent time management and organizational skills, with the ability to manage multiple accounts and priorities effectively.
Proven success in B2B sales, particularly in an SMB-focused environment.
Strong ability to quickly develop solutions, present multiple options, and close deals efficiently.
Exceptional communication, negotiation, and interpersonal skills, with confidence and follow-through.
Hands-on experience with multiple sales techniques, including cold outreach and consultative selling.
Data-driven mindset with familiarity in CRM tools, sales analytics, and reporting.
Entrepreneurial spirit—excited by the opportunity to build a sales function from the ground up.
Ability to thrive in a fast-paced, evolving environment and adapt quickly to new challenges.

Medical insurance
Dental insurance
Vision insurance
Term life insurance
Short-term disability
Long-term disability
Additional voluntary benefits
Commuter benefits
Wellness plans & reimbursement
Retirement programs
Paid time off
Parental leave
Holiday pay

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