Smartwool and Icebreaker: Paid Media Coordinator

icebreaker

116d • $56,000 - $70,000

About The Position

The Media Coordinator will support the Media Strategy Manager in leading full-funnel paid media efforts including brand, performance and affiliate marketing for both the U.S. and Canada. The Coordinator will work closely with Smartwool and icebreaker’s marketing teams, creative teams, ecomn teams, and external agency partners to drive DTC revenue and grow brand awareness. Responsibilities include supporting full year media planning, assisting with creative briefing & trafficking, monitoring campaign performance and reporting, monthly billing actualization, meeting with media partners, and other projects.

Requirements

• Curious, proactive problem-solver who is excited to dig into data.
• 1-3 years of experience of media buying, managing performance marketing programs and/or digital campaigns.
• Strong understanding key digital marketing channels including display, SEM, and social media.
• Experience working at or with a digital agency and creative teams and utilizing project management tools.
• Detail-oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at the same time.
• Passion for data-driven decision making and creating compelling and personalized digital customer experiences.
• Strong communication skills to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization.
• Highly driven with a positive, high-energy, team-oriented attitude.
• BA/BS degree in marketing or related field.

Nice To Haves

• Strong excel skills.
• Genuine passion for the outdoors.
• Experience working across US & Canada.

Responsibilities

• Support full-funnel paid media planning.
• Help manage paid media calendar to ensure all key initiatives and product stories are supported.
• Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, targeting plans, etc.
• Collaborate with cross functional teams including ecomm, brand, and creative to develop and execute digital marketing strategies and campaigns.
• Analyze and summarize media performance metrics across all channels to ensure goals and KPI’s are met.
• Evaluate data to identify areas of opportunity.
• Brief in creative needs and work closely with Integrated Marketing on the development/execution of creative across digital channels, ensuring all deadlines are met.
• Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies.
• Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.
• Keep up to date on the media marketplace, including platform updates, marketing trends, media tech, etc.

Benefits

• Extensive development and growth opportunities.
• Competitive compensation package.
• Strong benefits package that includes medical, dental, vision, and 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees